Email Builder
Drag-and-Drop Email Builder for AI Personalization
Bloomreach’s visual email builder allows marketers to design and send emails in minutes without ever touching the code.
Quickly Create Campaigns in Our Visual Email Builder
Easily create, test, and preview email newsletters with our visual builder. Drag and drop in product recommendations, add personalization elements, and set conditional blocks to selectively display content to custom audiences. Drive value quickly with prebuilt templates and automation based on high-converting campaigns.
Curate Every Experience With Drag-and-Drop Email Journey Automation
Get a Head Start on Building Powerful Email Campaigns
Enrich Your Email Campaigns With Built-In Integrations
Bloomreach Named a Leader in The Forrester Wave™
Get Started With Bloomreach's
Email Marketing Tool
Elevate your emails with our drag-and-drop editor, email templates, advanced segmentation, and prebuilt workflows to execute complex campaigns in no time.
Use Cases for Email Marketers
Increase LTV With Personalized Recommendations
Encourage customers to purchase products/services that complement their initial purchase to increase order value and overall lifetime value (LTV).
Find out more
Build and Automate Birthday Campaigns
Increase your brand loyalty by surprising your customers with a discount on their birthday.
Build Emails Based on a Customer's Favorite Category
Add an engaging touch to your regular newsletter by showcasing items within a customer’s most-loved category that they haven’t purchased yet.
Personalize Automated Newsletters With Recommendations
Use Loomi AI to Generate Engaging Copy
Generate highly engaging content in seconds. Loomi AI can automatically create content ideas and copy for you to use in emails, SMS, in-app, and more, so you can achieve true personalization at scale even faster.
Build a Campaign for Lapsing Subscribers
Target lapsing customers with personalized email campaigns, including customized subject lines, content, and purchase recommendations using our AI content generator.
Best Practices for Writing and Sending Email Newsletters
Are You Looking More Email Marketing Features?
Email Personalization
Email Deliverability
We help major companies achieve 99% inbox placement rates with our hands-on deliverability support, IP warm-up services, dynamic frequency policy, and GDPR compliance. Join the club.
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
Common Questions about Email Building Tools
What is a drag-and-drop email builder and how does it work?
A drag-and-drop email builder is a visual editor that lets you create professional email campaigns without coding skills. You simply drag elements like text blocks, images, and product recommendations from a sidebar onto your email canvas, then customize colors, fonts, and layouts. Bloomreach’s drag-and-drop builder includes AI-powered personalization through Loomi AI, automatically customizing content for each recipient based on their browsing behavior, purchase history, and preferences to drive better engagement and conversions.
How do I create emails using Bloomreach's visual email builder?
Bloomreach’s email builder features an intuitive interface with a main editing canvas and element sidebar. Simply drag components like text blocks, product recommendations, and images onto your email, then customize them using the editing panel. The builder includes pre-built ecommerce templates, AI-powered content suggestions via ChatGPT integration, and real-time personalization options. You can preview emails across devices, run A/B tests, and connect with your customer data for dynamic content that updates automatically. Watch this video on how to use our email builder.
Do I need coding skills to use Bloomreach's email builder?
No coding required! Bloomreach’s drag-and-drop email builder is designed for marketers without technical backgrounds. The visual interface automatically handles all HTML generation while you focus on design and messaging. However, advanced users can access the HTML editor for custom code if needed. The platform also includes an AI content generator powered by ChatGPT to help create subject lines and email copy, making professional campaign creation even easier without technical expertise.
Which email marketing platforms offer drag-and-drop email builders?
Many email platforms like Klaviyo, Mailchimp, and Constant Contact offer drag-and-drop builders, but Bloomreach differentiates through AI-native personalization and omnichannel integration. While competitors offer AI features as add-ons, Bloomreach embeds Loomi AI throughout every building element for automatic personalization. Our builder seamlessly connects email with web, SMS, and other marketing channels from a unified customer data platform, enabling true omnichannel campaign orchestration beyond standalone email creation.
What makes Bloomreach's email builder best for ecommerce businesses?
Bloomreach’s drag-and-drop editor excels for ecommerce because it automatically integrates with product catalogs, browsing behavior, and purchase history to create personalized recommendations within your email design. Unlike generic builders, ours includes ecommerce-specific elements like dynamic product blocks, abandoned cart recovery templates, and AI-powered content that adapts to each customer’s interests and buying patterns. This drives measurable results—customers like Oliver Bonas achieved 97% increases in email click-through rates.
Does Bloomreach offer AI-powered email content generation?
Yes! Bloomreach includes an AI content generator powered by ChatGPT that helps create compelling subject lines, email copy, and call-to-action text. The AI understands your brand voice and customer data to generate relevant, personalized content suggestions. You can use it to brainstorm ideas, scale A/B testing with multiple variants, or overcome writer’s block. The AI also optimizes content based on what performs best with your specific audience segments, making email creation faster and more effective.
Can Bloomreach automatically add product recommendations to emails?
Absolutely! Bloomreach’s email builder includes built-in AI-powered product recommendations through Loomi AI. Choose from predefined recommendation models like ‘frequently bought together,’ ‘trending products,’ or ‘abandoned cart items,’ or create custom models based on your business goals. These recommendations automatically populate in emails based on each recipient’s browsing history, purchase behavior, and preferences. The dynamic product blocks update in real-time, ensuring every customer sees the most relevant products when they open your email.
What email deliverability features does Bloomreach provide?
Bloomreach ensures your emails reach inboxes through IP warm-up services, dynamic frequency policies that prevent over-messaging, and built-in GDPR compliance tools. They have helped large ecommerce companies achieve a 99% inbox placement rate. Our platform monitors sender reputation and automatically adjusts send patterns to maintain high deliverability rates. The system also provides detailed deliverability reporting and recommendations to optimize your email performance. Combined with our AI-powered send time optimization, these features help maximize email engagement while protecting your sender reputation.
“I love the customer support. Whatever your questions, they always go above and beyond to help you achieve your goals. Everyone is super nice! The platform itself is super easy to use and getting in touch with the support team is fast and very efficient.”
Melany V
Enterprise Review from G2
“I love how intuitive the platform is whilst being completely flexible to match our business.”
Stuart H.
Mid-Market Review from G2
“Since integrating Bloomreach Engagement into our system and data, our marketing, specifically targeting of customers, has had a huge impact on the accuracy of our marketing approach. The difference between other automated marketing tools that we tried and Bloomreach Engagement are clearly significant. The staff and platform have proven to be critical for our business and revenue.”
Vladimír Darák
Account Manager & Sales
