Personalize Automated Newsletters With Relevant Content and Dynamic Product Recommendations

Let Bloomreach help your business by
personalizing regular automated newsletters
with relevant content and dynamic
product recommendations.
Here, I'll show you how easy it is to transform
your newsletter from good to great
and boost your customer conversions.
As you see here, we have
quite a bit of predefined templates in our library
as well as a recommendations project
template which I will be using.
In this case, I will scroll down
maybe halfway in the campaign
and insert a new row.
I drag it over across here
and in this row, I want to insert
a dynamic content block
and in this block, I want to
inject some recommendation logic
which comes from our CD P data.
And in here, I'm going to
select a template
which uses the recommendation
of customer recent interactions.
As you see here, this will be
1 to 1 for each and every individual
customer based on their most
recent browsing behavior on the website.
If I hit apply
now, this block is easily
added.
And if you go to testing,
you'll see that
a preview shows for Johnny
based on your preferences, we know you'll love
these suits
and hopefully this gives you a sense on how easy
it is to start from an idea,
inject a logic and be
able to quickly test and identify
what it would look like for an end customer.