Lovall is a UK-based womenswear brand powered by Shopify specializing in leggings and everyday staples that actually fit, with quality that lasts.
Originally founded in 2019 as Love Leggings, the Lovall brand launched in 2023 with extended offerings of denim, loungewear, and activewear. Designed by women for all women, the company offers sizes 6-28, with petite and tall lengths, across every collection, as well as a range of shades and maternity sizing.
With a core commitment to inclusivity, Lovall strives to be the most accessible and desirable brand for real women, with real bodies, in real life, offering premium quality products and timeless designs.