Lovall Builds a Personalized and Automated Marketing Strategy With Bloomreach

Story Behind the Brand

Lovall is a UK-based womenswear brand powered by Shopify specializing in leggings and everyday staples that actually fit, with quality that lasts.

Originally founded in 2019 as Love Leggings, the Lovall brand launched in 2023 with extended offerings of denim, loungewear, and activewear. Designed by women for all women, the company offers sizes 6-28, with petite and tall lengths, across every collection, as well as a range of shades and maternity sizing.

With a core commitment to inclusivity, Lovall strives to be the most accessible and desirable brand for real women, with real bodies, in real life, offering premium quality products and timeless designs.

50.85

increase in CRM revenue year on year since adopting Bloomreach Engagement

310.50

increase in automation flow revenue using plug-and-play campaigns

hours

saved per week using automation

Challenge

As Lovall’s product collection, business, and clientele grew, the company understood that its marketing strategy needed to keep pace. It needed to speak directly to its audience to offer an above-and-beyond shopping experience, but the limitations of its previous marketing solution made this difficult.

Data activation in particular was a challenge for the brand. Serving a diverse, burgeoning customer base required a personalized, data-driven strategy, but creating the right campaigns for the right audience was an uphill battle.

Lovall knew it needed a platform that could leverage its customer data, activate it at key points in the customer journey, and empower its marketing team to efficiently create impactful campaigns.

Solution

Lovall quickly recognized Bloomreach Engagement as the ideal choice for its expanding needs.

With Bloomreach’s powerful customer data engine consolidating every touchpoint in each customer’s shopping journey, Lovall gained a single customer view of its customer relationships, providing up-to-the-minute insights on audience behaviors, preferences, and past purchases.

Bloomreach Engagement’s native integration with Shopify was also key in Lovall’s decision, ensuring the adoption process was simple and seamless. As a brand that runs on Shopify, Lovall wanted a marketing platform that could easily connect with and activate all its Shopify data from day one, without painstaking data-routing on the back end.

“The plug-and-play relationship between Bloomreach and Shopify is really helpful,” Jonnie Crimmons, Senior CRM Executive at Lovall, explained. “There wasn’t any need for us to devote time and resources to connect the platforms manually. We were able to get up to speed very, very quickly.”

Thanks to Bloomreach Engagement, Lovall has the real-time data it needs to craft timely, targeted campaigns that are personalized to every recipient. Plus, Bloomreach’s comprehensive platform helps the brand automate these personalized communications, streamlining workflows and making campaigns more efficient.

With Bloomreach Engagement’s plug-and-play use case library offering proven campaign templates like an email welcome series, abandoned cart emails, and price drop campaigns, Lovall quickly built out a robust marketing strategy that reaches its audience when and where it counts.

Bloomreach helps us maximize the potential of our customer data, enriching our campaigns and streamlining the process through automation. It’s perfect for our needs and future growth.

Jonnie Crimmons

Senior CRM Executive at Lovall

Results

Using Bloomreach, Lovall has successfully optimized its marketing campaigns to speak directly to its customers, and the results have been truly impactful — since adopting Engagement, the brand has seen a 50.85% increase in CRM revenue year on year.

Bloomreach’s use case library has played a pivotal role in this success, with automation flow revenue increasing by 310.50% since Lovall adopted key play-and-play campaigns. These personalized, automated use cases have also translated into big-picture success, increasing abandoned cart conversion rates by 30.26% and boosting average order values by 15.38%.

On a day-to-day level, Bloomreach has transformed how Lovall’s marketing team operates. By automating responsibilities like detailed data analysis and real-time campaign triggers, Lovall can focus on refining and expanding its marketing strategy without getting bogged down in tedious tasks. This has empowered Lovall’s marketers to be much more efficient, saving the team an average of 10 hours per week.

These results have inspired Lovall to further expand its marketing strategy and make full use of the Engagement platform. With plans to utilize more marketing channels and build real-time audiences for Meta ads, the company is focused on scaling its business and sees Bloomreach as a key strategic partner in achieving its goals.