AIOmnichannel

Abandoned Cart Recovery

Turn hesitant shoppers into confirmed customers with AI-powered interventions

Cart abandonment costs retailers billions in lost revenue, but it’s also your biggest recovery opportunity. When customers add items to their cart, they’re showing clear purchase intent—they just need the right nudge. Smart abandoned cart campaigns use personalized messaging across email, SMS, and web to remind customers of forgotten items, address concerns, and guide them back to complete their purchase.

Channel

Plug and play use case example for personalized abandoned cart emails

01/06

Products:

Conversational Shopping Marketing Automation

Industries:

Ecommerce Hospitality & Restaurants Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Cart Recovery Campaigns

Cart abandonment affects over 75% of online shoppers, representing massive lost revenue potential. You need to act fast and personally to recover these high-intent customers. Bloomreach’s AI-driven approach automatically identifies abandonment patterns, personalizes recovery messages with the exact products customers viewed, and deploys omnichannel outreach at optimal timing. With real-time behavioral triggers and intelligent recommendations, you can recover more carts while increasing average order values through strategic upsells.

Get Inspired: Run Abandoned Cart Emails with Impact

Omnichannel Flow

Smart AI Interventions

SMS Campaign

Web Banner

Email With Recommendations

Omnichannel Abandoned Cart Flow

Prebuilt Use Case

When customers abandon their shopping basket, a personalized email, browser/mobile push notification, or SMS/MMS is sent to them with the items they left in the cart. Added products in the shopping basket mean the customer is quite far in the buying process; therefore, reminding them of the products increases the chances of them completing the purchase and increasing the conversion rate.

The average ecommerce site loses over 75% of its online sales to cart abandonment. This Use Case reminds the customers of the forgotten items after a few hours or days, which leads to an increase in the conversion rate.

See Documentation

For every 10 customers who add an item to their shopping cart, 7 leave without following through on the purchase. Combat this with our omnichannel flow communication and remind your customers of the products they like. 50% of users who click on an abandoned email end up making a purchase!

Martin VisvaderDirector, Client Services

Reducing Cart Abandonment with Smart AI Interventions

Cart abandonment often happens due to unanswered questions, pricing concerns, or logistical doubts. Clarity connects with shoppers at risk of leaving their cart and proactively addresses concerns in-session—whether it’s providing product details, delivery timelines, or offering reassurance via social proof. Personalized messaging helps overcome last-minute objections, driving checkout completions. Clarity recovers abandoned carts in real-time, ensuring revenue is maximized at the critical decision-making stage.

Recommended Product: Bloomreach Clarity

Abandoned Cart SMS

Prebuilt Use Case

This use case reminds your customers of the items they left behind and encourages them to complete their purchase with an automatic SMS message and a product link. You can fully customize the SMS template to reflect your brand with just a few clicks.

Don’t let abandoned carts be a lost opportunity! Make sure to remind your customers of the value you offer. Many customers spend an entire evening scrolling your products, adding them to their cart, but leave without purchasing. A simple SMS or MMS with a product link nudges them toward completing the order.

Around 75% of customers who abandon their carts intend to complete their purchase later! When they get distracted or have second thoughts, SMS messaging is the most cost-effective way to communicate for recovering shopping carts. Compared to email, SMS abandoned cart messages have a 10 times higher click-through rate!

Abandoned Cart Banner

Prebuilt Use Case

The abandoned cart banner reminds customers of the products they left in their cart during their last session. It targets users who ended a session within the past seven days—those most likely to still be considering a purchase.

More than 75% of shoppers add desired products to their cart, but they never complete the purchase. When these customers return to your website, a personalized banner highlighting their saved items can be the nudge they need.

See Documentation

Take control of the abandoned shopping carts and reengage with the customers who were planning to make a purchase but eventually did not. Such customers are significantly more likely to complete the purchase. Do not miss a chance and remind them with products in their cart.

Personalized Abandoned Cart Email

Prebuilt Use Case

Targeted email reminders featuring the exact products customers left behind, delivered with optimal timing and personalized messaging. This foundational campaign focuses on direct recovery through compelling subject lines, product imagery, and clear calls-to-action. The most essential abandoned cart tactic that consistently delivers high conversion rates by reconnecting customers with their intended purchases.

See Documentation

Over 75% of shoppers choose to leave the site without completing a purchase. Reminding customers of forgotten items in their basket is an easy way to increase conversion rates.

Abandoned Cart Email With Recommendations

Prebuilt Use Case

Advanced email recovery campaign that combines abandoned products with intelligent upsell recommendations. These emails not only remind customers of forgotten items but also suggest complementary products based on their browsing behavior and purchase patterns using our recommendation engine. Perfect for increasing average order value while recovering lost sales, turning single-product abandonment into multi-item purchases.

See Documentation

The average ecommerce business loses over 75% of its online sales to abandoned carts. Adding recommendations in the email promotes upsells and can increase AOV.

How It Works

Bloomreach tracks when customers add items to their cart and identifies abandonment events in real-time across all touchpoints.

AI analyzes customer behavior patterns to determine the optimal timing and channel for recovery outreach, whether that’s immediate web intervention or delayed email follow-up.

Personalized recovery messages are automatically triggered featuring the exact products customers left behind, along with complementary recommendations to increase order value.

Follow-up campaigns deploy across email, SMS, and web banners with customized messaging that adapts based on customer engagement and purchase history.

Advanced campaigns include strategic incentives, urgency messaging, and alternative product suggestions to maximize conversion rates while protecting margins.

Retail 2% of total ecommerce sales

Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

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Campaigns Built Using Cart Abandonment Workflows

What Is It About?

Bluebell Group, Asia’s leading distributor for luxury and lifestyle brands, turned to Bloomreach Engagement and Shopify to deliver real-time personalization at scale. By implementing abandoned cart automations, they transformed lost purchase intent into recovered revenue, driving 2% of total ecommerce sales. With unified data and scalable campaigns, Bluebell empowered partner brands to move beyond generic outreach, creating tailored experiences that resonate with diverse audiences. Their success demonstrates the power of personalization to recover carts and drive growth.

Target Audience for Recovering Abandoned Carts

Ecommerce retailers across beauty, fashion, consumer electronics, and home goods sectors experiencing high cart abandonment rates. Particularly valuable for businesses with complex product catalogs, price-sensitive customers, or lengthy checkout processes. Essential for any retailer losing significant revenue to cart abandonment and seeking immediate recovery opportunities.