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Personalized Abandoned Cart Email

Engage with customers who abandoned items in their cart. A personalized email is automatically sent to shoppers with the items they didn’t purchase but showed interest in. These customers are quite far in the buying process and targeting them is a proven tactic for increasing conversion rates.

Goal

Performance

Maturity

Basic

Channel

Email

Tags

Content Personalization, Customer Behaviour

Metrics

Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

Available in Use Case Center

Many online sales are lost, not because e-sellers are unable to make customers interested in their products, but rather because customers fail to go through with the last step — the purchase. An effective way to avoid these losses is to remind your customers a few hours or days after they’ve abandoned their cart.

“Over 75% of shoppers choose to leave the site without completing a purchase. Reminding customers of forgotten items in their basket is an easy way to increase conversion rates.”

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