Global & Product Specific Badges

Display Site-Wide and Catalog-Driven Product Badges

Display badges on product detail pages to communicate company policies and product-specific offers to your customers. These badges serve as a mid-funnel marketing tactic that drives conversion by highlighting key product attributes like “eco-friendly,” “sale,” or “new-in.” You can display multiple badges simultaneously, control their priority order, and customize their appearance to match your brand.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Turn to Bloomreach for On-Page Product Labels

Without visible product information, customers abandon carts while searching for policy details elsewhere. Static badges can’t adapt to inventory changes or promotions in real time. Bloomreach’s weblayer technology bypasses pop-up blockers while displaying dynamic badges — from free shipping to limited stock alerts — directly on product pages. You control what displays, how many badges show, and their priority order. Deploy prebuilt campaigns to save up to 70% implementation time while removing purchase friction at decision moments.

Get Inspired: Deploy Product Badges in Minutes

Global Badges

Product-Specific

Company-Wide Policy and Offer Badges

Prebuilt Use Case

Display badges that apply across all products when company policies are active. These global badges communicate universal benefits like “Free Shipping” on all orders or site-wide “Sale” promotions without requiring product catalog configuration. Perfect for seasonal campaigns, flash sales, or permanent policy changes. For example, activate a “Free Returns” badge during holiday shopping periods, launch a “20% Off Everything” badge during promotional events, or display a “Next-Day Delivery” badge when that service becomes available. Simply start the badge in Bloomreach’s marketing automation solution to make it visible across your entire product catalog instantly.

See Documentation

“Badges displayed on product pages serve as an essential mid-funnel marketing tactic. Communicate special offers and policies to drive conversion and revenue.”

Catalog-Driven Product Attribute Badges

Prebuilt Use Case

Display badges based on individual product attributes stored in your catalog. Configure boolean columns for each badge type (new_in, eco_friendly, best_seller, vegan, etc.), then mark products as true to display the corresponding badge. The system includes ten preconfigured options: new-in, Black Friday, recycled, Christmas, best seller, eco-friendly, last chance, last minute, vegan, and cruelty-free. For example, mark sustainable products as eco_friendly=true to display green badges, tag bestsellers to showcase social proof, or flag limited inventory items for urgency. You control badge priority order and can display multiple badges per product simultaneously.

See Documentation

How It Works

Configure badge campaigns using Bloomreach’s weblayer technology, which bypasses pop-up blockers.

Set targeting conditions based on product attributes, customer segments, or behavioral triggers.

Design badge messaging and visuals that align with your brand and product categories.

Deploy badges on product detail pages to communicate offers, policies, and key product attributes.

Track conversion rates and revenue per visitor to continuously optimize badge performance.

Target Audience for Product Badges

Ecommerce and retail brands trying to reduce cart abandonment, fashion retailers highlighting return policies, electronics stores promoting warranties and delivery options, hospitality businesses showcasing amenities and cancellation terms, travel companies displaying booking flexibility, and B2B platforms communicating service guarantees. Particularly valuable for businesses needing to communicate multiple policies and offers simultaneously without cluttering product pages.