Campaigns That Get Smarter With Every Send
Describe a campaign. Launch it in minutes.
This is Affinity — the new autonomous way to use Bloomreach Engagement, our marketing automation platform. Affinity uses AI agents to build and continuously optimize your campaigns, learning from every interaction to drive compounding results.
Trusted by 1400+ Brands Across Retail, Travel, Beauty, and More
Total Control. Now Autonomous.
Bloomreach Engagement puts you in control, with a powerful foundation for building bespoke, handcrafted campaigns with granular precision. Now, with Affinity, that same foundation powers a new autonomous way to work, letting you use a single prompt to instantly generate a complete, self-optimizing campaign.
From Prompt to Performance
in Three Steps
Set your goal. Choose from a selection of proven email campaigns (e.g., “Abandoned Cart Reminder”) or tell Affinity the experience you want to build.
Then, let AI build the campaign. Affinity instantly drafts a campaign brief, building on the collective knowledge of over 1,400 leading brands. Once approved, it creates the best-practice segments, timing, and personalized emails for you.
Finally, watch the AI learn and continuously optimize. After you launch, Affinity's work isn't done. The AI agent continuously analyzes performance and optimizes your campaign, starting with finding the perfect send time for each message.
See What's Possible With Affinity
"Affinity has unlocked a new level of efficiency for us. Building campaigns is now effortless and the results have been stronger than we expected".
"Affinity has unlocked a new level of efficiency for us. Building campaigns is now effortless and the results have been stronger than we expected".
This Is Just
the Beginning
Building best-practice email campaigns is just the beginning. We’re evolving Affinity to act less like your best marketing hire and more like an entire strategic team.
Soon, you’ll simply state an objective, like “prevent loyal customers from churning,” and your AI team will instantly recommend the right strategy, decide the best channels to reach your customers, and run a series of coordinated, multichannel campaigns to achieve your goal.
Launch a Best‑Practice Campaign in Minutes
Affinity comes with a library of the most critical and effective use cases, ready to be built from a single prompt.
Cart Reminder
Series
With Suggestions
Didn't Buy
Suggestions
After Purchase
Message
Anniversary Message
Shoppers
Ready for Autonomous Marketing?
See how Affinity can help you scale your best ideas and drive compounding results with campaigns that get smarter over time.
Frequently Asked Questions
No, Affinity is a powerful new add-on for Bloomreach Engagement. It uses Engagement's unified data and execution capabilities as its central brain to build and optimize campaigns.
The key is the rich customer data inside Bloomreach Engagement. Because Engagement holds a complete view of every customer, Affinity has the deep context it needs to build a smarter campaign from the start. From there, it continuously learns, analyzing real-time performance to optimize send times, and eventually, content, products, marketing channel preference, and much more.
Affinity is designed for marketing teams who want to achieve better outcomes with each campaign, significantly increase their efficiency, and scale their campaign output without scaling their headcount. It's for leaders who want to move faster and focus their team on strategy, not repetitive manual tasks.
Yes. Affinity delivers a complete, best-practice campaign draft. You have full control to review the campaign brief, suggest changes with new prompts, and manually tweak any part of the final campaign before and after launch.
Affinity’s launching with full support for creating self-optimizing lifecycle email campaigns. In the future, we’ll enable more channels and campaign types.