Industry: Beauty
Revolution Beauty is dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands to provide customers with accessible, affordable beauty products.
Products
With a constantly evolving product lineup and a strong social presence, Revolution Beauty needed its campaigns to be as dynamic as its brand. However, the team lacked the resources to do everything they wanted to, often having to choose between speed, testing, and creativity.
The team was often running into limited time to create and launch variants across all of the brand’s channels. Additionally, the resource and time constraints meant they couldn’t experiment with new formats or concepts. This led to long campaign build cycles that couldn’t keep pace with the speed of new products and promotions.
To help manage Revolution Beauty’s resourcing needs, the brand turned to Bloomreach Affinity. Thanks to the power of Loomi AI and autonomous marketing agents, the marketing team could function more like a creative agency.
They simply needed to tell which campaigns they wanted Affinity to build and then they could let Affinity do the heavy lifting by:
This shift to autonomous marketing enabled the team to test, launch, and iterate on campaigns in minutes — not weeks.
“It’s amazing what Affinity has done for us,” said Ash Madhav, the Head of Customer Insight & Engagement at Revolution Beauty. “We can jump in and start using it, and it just works.”
We were trying to think out of the box, and it’s incredible what Affinity has unlocked for us. It’s so easy to build campaigns now, and they’ve been performing even better than we expected.
Affinity has helped Revolution Beauty launch campaigns at a greater scale and with more creativity — all with its current team size. Now, the brand can focus on injecting more creativity and finding ways to optimize instead of getting bogged down by manual campaign processes.
The results have been astounding. The increase in efficiency and creativity has helped the team drive 5x more revenue per email. Additionally, over 5% of total email revenue is now being generated by new AI-created campaigns.
That impact wouldn’t have been possible without Affinity.
“Affinity is unlike anything we’ve used before,” added Ash. “It’s really amazing what it’s done for our team and the campaigns we’re creating.”
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
Schedule a Time to Connect
