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MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

Industry: Retail

MyUS is an international package forwarding company that allows shoppers around the globe to shop US and UK retailers online and ship their purchases worldwide.

Founded in 1997, the business has grown to become a leader in global ecommerce logistics, offering streamlined, cost-effective shipping and complete online account management to over 6.6 million members around the world.

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Products

Real-time Customer Journeys
Email Marketing
Bloomreach Engagement
20
%
increase in revenue
since implementing Bloomreach
20
hours
saved per week
with automated workflows

Challenge

With a diverse, international customer base, MyUS knew that serving the right marketing messages to the right audience was key to customer retention and growth. 

But a disconnected tech stack made this a difficult task. With data siloes slowing its marketing team down, MyUS struggled to segment relevant audiences and create timely, targeted messages. 

To deliver truly personalized campaigns, the company needed to:

  • Unify its customer data from all its sources to better understand each customer

  • Deliver relevant, loyalty-driving marketing campaigns to the right audience

  • Automate key interactions across its channels to engage customers at the right moment

Solution

With Bloomreach Engagement, MyUS found a comprehensive marketing platform that unlocked the personalized experiences it sought for its audience. The company can leverage its real-time customer data to build relevant segments, send tailored campaigns, and streamline its marketing efforts.

How It Works

  1. Bloomreach consolidates customer data from every channel to build real-time profiles of each customer, giving MyUS a 360-degree view of its audience.

  2. The MyUS team builds customer segments using this real-time data — and Bloomreach keeps every segment up to date with each new customer insight.

  3. Bloomreach’s scenario builder allows campaigns to evolve dynamically across channels, with automated triggers mapping the next step in a customer’s journey based on their real-time interactions.

  4. With customer data, channels, and journeys connected in one solution, the marketing team can design, test, and launch campaigns faster than ever, without switching tools or relying on manual execution.
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Bloomreach gives us the ability to create personalized scenarios that reach customers with the most relevant promotions at precisely the right time. This targeted approach has not only boosted our conversion rates but also significantly enhanced the overall customer experience.

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Salem Mneimneh

Brand & Lifecycle Marketing Manager at MyUS

Results

With Bloomreach Engagement, MyUS turned personalization into performance — driving measurable revenue growth and operational efficiency.

The company has seen a 20% increase in revenue since adopting our AI-powered platform, and the marketing team has leveraged automation to completely streamline its day-to-day operations, resulting in 20 hours saved per week.

As MyUS continues to scale globally, Bloomreach provides a sustainable foundation for intelligent, customer-first marketing — and empowers the company to build the meaningful relationships it envisions for its customers.

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