Retail & Brands
Power Your Email. Unify Your Data. Personalize at Scale.
Every retailer’s nightmare: fragmented data, disconnected channels, missed revenue. Your tech stack is costing you customers. Bloomreach unifies customer data and activates it across 13+ marketing channels — including email, SMS, and web — in real-time so you can personalize at scale and maximize LTV.
Start Anywhere, Do Everything
SMS & RCS
Mobile App
Web & Banners
Ads
Reporting
Customer Data
AI
Trusted by 1,400+ Brands Across Retail, SPORTS, GAMING, and More
The Retail Personalization Paradox: More Tools, Worse Results
Retailers don’t lack tools—they lack connection. Fragmented data and channel silos make “personalization” feel manual, slow, and expensive, even as customer expectations climb.
You Suck at Personalization. But So Does Everybody Else.
71% of retailers think they excel in personalization, but only 34% of consumers agree. You lack a unified customer view and ability to act on it.
One Customer. Three Channels. Three Different Stories.
Personalization isn’t about a single channel. Based on our clients data, customers engaging across multiple channels generate 5-14x more revenue. Without unified orchestration, you're leaving that revenue on the table.
You're Spending More to Acquire Customers Who Buy Less.
Customer acquisition costs have increased by 60% over the last five years. But you lack tools and insights to identify high-value customers or to drive repeat purchases.
Too Many Tools, Too Much Spend, Too Little Impact.
Your customer data is everywhere, except where you need it. Retailers are drowning in expensive, disconnected tools - email, SMS, web, mobile, and POS - each with its own silo.
Not quite your industry? Explore related ones.
Why Retail Brands Choose Bloomreach
Deeply personalize content, timing, and audience so you only send the emails that matter. Real-time profiles, AI-driven recommendations, and built-in frequency management lift revenue per email while protecting list health—and help you scale confidently while sending less.
One profile. One brain. One platform. Unify web, app, store, and customer/product data—and activate it across email, SMS, web, ads, and more without leaving the canvas. Built-in analytics close the loop—real-time cohorts, LTV, and journey attribution you can act on immediately, no BI required.
Orchestrate 13+ channels from a single flow. Keep messages consistent and timely as shoppers switch devices and contexts. Cross-channel campaigns generate 5-14x more revenue, and Bloomreach makes it possible to activate them all cohesively.
Trained on one of the largest ecommerce datasets in the world, Loomi AI predicts who will buy, what they’ll love, and when to nudge—then personalizes content and recommendations automatically to maximize conversions and lifetime value.
Add Bloomreach’s AI-driven site search and merchandising (Discovery) and a conversational shopping assistant (Clarity) to turn more intent into conversion—both seamlessly connected to Engagement.
Launch quickly with prebuilt flows (welcome, win-back, price drop, back-in-stock, & more). 150+ native integrations like Shopify or Magento help teams launch in weeks, not quarters. 50%+ CRM revenue increases, <6-month payback, and teams executing 2× faster, validated by customer stories and recognized analyst findings.
See What You Can Build
Retail-ready flows you can launch fast—each powered by unified data and Loomi AI. Browse all use cases.
Smarter Marketing. Measurable Impact.
When your marketing is more personal, faster, and easier to execute—results follow.
+50%
CRM revenue
with personalized marketing
Source: Lovall Case Study
2x
Faster Execution
Boost in marketing team productivity with less dependency on IT
Source: Forrester TEI Study
<6 mos.
Average time
to see ROI with personalized marketing
Source: Forrester TEI Study
Retail Brands Grow Faster with Bloomreach. Here's How.
“Engagement helps us maximize the potential of our customer data, enriching our campaigns and streamlining the process through automation. It’s perfect for our needs and future growth.”
“The Loomi Analytics tools allow you to independently aggregate your data so that you can actually do the quick queries yourself. The whole process is much more independent and much more accelerated.”
“We needed a tool that could not only achieve according to our plans but could create success going into the future.”
“Bloomreach helps us create shopping journeys that listen, adapt, and respond to each customer’s unique needs. It’s the key tool for us to deliver on our brand promise.”
"The combination of Bloomreach and Shopify has enabled us to do more than 'traditional' marketing. We've unlocked so many possibilities in how we help brands personalize for the Asian markets."
“With Affinity, we can go from campaign idea to launch in under 15 minutes. That speed makes a real difference in our competitive market, where every minute our campaigns wait is a big deal.”
“Conditional Slot Merchandising gave us the advantages of both pinning and boosting without the downsides of constant maintenance. We could be intentional about the types of products we wanted to show in certain slots based on our current strategy.”
“Across the board, Clarity exceeded expectations. It’s a brand-new frontier and everyone was unsure about what would happen, but Clarity learned quickly, performed better than expected, was easy to use, and was a standout success.”
“Engagement helps us maximize the potential of our customer data, enriching our campaigns and streamlining the process through automation. It’s perfect for our needs and future growth.”
“The Loomi Analytics tools allow you to independently aggregate your data so that you can actually do the quick queries yourself. The whole process is much more independent and much more accelerated.”
“We needed a tool that could not only achieve according to our plans but could create success going into the future.”
“Bloomreach helps us create shopping journeys that listen, adapt, and respond to each customer’s unique needs. It’s the key tool for us to deliver on our brand promise.”
"The combination of Bloomreach and Shopify has enabled us to do more than 'traditional' marketing. We've unlocked so many possibilities in how we help brands personalize for the Asian markets."
“With Affinity, we can go from campaign idea to launch in under 15 minutes. That speed makes a real difference in our competitive market, where every minute our campaigns wait is a big deal.”
“Conditional Slot Merchandising gave us the advantages of both pinning and boosting without the downsides of constant maintenance. We could be intentional about the types of products we wanted to show in certain slots based on our current strategy.”
“Across the board, Clarity exceeded expectations. It’s a brand-new frontier and everyone was unsure about what would happen, but Clarity learned quickly, performed better than expected, was easy to use, and was a standout success.”
Frequently Asked Questions
Bloomreach's drag-and-drop email marketing solution excels for ecommerce because it automatically integrates with product catalogs, browsing behavior, and purchase history to create personalized recommendations within your email design. Unlike generic email tools, our email builder includes ecommerce-specific elements like dynamic product blocks, abandoned cart recovery templates, and AI-powered content that adapts to each customer's interests and buying patterns. This drives measurable results—customers like Oliver Bonas achieved 97% increases in email click-through rates.
Bloomreach combines real-time fan data, agentic AI, and omnichannel execution to help retail brands turn browsers into loyal customers:
- Anticipate intent – spot when a customer is likely to repurchase, abandon cart, or lapse and trigger the right message.
- Maximize revenue – identify high-value customers for VIP programs, cross-sell complementary products, or upsell premium items.
- Recover churn – bring back customers who abandoned carts or haven't purchased in months with tailored offers.
- Build loyalty – celebrate milestones, reward engagement, and strengthen customer lifetime value.
- Scale efficiently – small CRM teams can launch and optimize without IT, while AI agents test and improve campaigns automatically.
The result is not just a platform, but a strategic partner with playbooks, retail-specific expertise, and proven ROI.
Yes—and it's one of the reasons retailers choose us.
Bloomreach integrates seamlessly with the platforms you rely on to run your business, including:
- Ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)
- POS systems (for in-store and online data unification)
- Analytics and BI tools (Snowflake, Google BigQuery, Databricks)
- Loyalty and review platforms (Yotpo, LoyaltyLion, Smile.io)
- Web and mobile apps (for real-time personalization across touchpoints)
- Ad and email tools (Meta, Google Ads, ESPs)
Most brands launch their first personalized journeys within weeks. Thanks to pre-built templates, native integrations, and fast onboarding, you can start seeing results quickly.
For example, ecommerce marketers can start fast with templated flows they can tweak:
- New customer welcome series with app install prompts and loyalty incentives
- Browse and cart abandonment recovery
- Post-purchase upsell and cross-sell campaigns
- Price drop alerts and back-in-stock notifications
- Win-back campaigns for lapsed customers
Yes. We capture behavior pre-login (as long as the user accepts the cookies) and merge it when identities resolve, enabling relevant outreach and on-site experiences early in the journey.
Not daily. Our platform is built for marketers and merchandisers to run campaigns independently. Of course, we’ll work with your tech team during setup to make sure everything integrates smoothly.
Yes. Bloomreach supports localized multi-language content, currencies, and customer segments, so you can manage campaigns across markets from one platform. For example, Bluebell unlocked personalization across 160+ brands.
You get software and a strategic partner—from onboarding to growth, with retail experts guiding outcomes.
From day one, you’ll work with a dedicated team of Bloomreach experts to get up and running fast and grow with confidence. Here’s what support looks like in practice:
- Dedicated onboarding team: We guide you through setup, integrations, and launch—typical implementations take 10–12 weeks, but campaigns often go live earlier.
- Ongoing customer success: After go-live, your Customer Success Manager stays involved, helping you prioritize use cases, spot growth opportunities, and stay aligned with your goals.
- Use Case Library: 100+ pre-built, retail-specific campaign blueprints help you launch fast and iterate confidently.
- Bloomreach Academy: Access live and on-demand training, certifications, and hands-on workshops—designed for marketers, not developers.
- 2-minute support response time: Our support team (many are former consultants) knows the platform inside-out and is ready when you need them.
- Strategic roadmap input: 70–80% of product features are customer-driven. Your feedback isn't just welcome—it shapes what we build next.
A 30-Minute Chat To Help You Make Sense of It All
01
Let’s talk about your current setup and the reasons you’re exploring new options.
02
Gain a clearer understanding of the product landscape and your available choices.
03
We’ll share our perspective on how Engagement stacks up against the competition.
