In just a few short months since implementation, Hornby Hobbies has achieved impressive results.
The company saw a 34% lift in revenue from email campaigns within four months of implementing Engagement. Utilizing targeted product launch promotions and automated follow-up campaigns featuring product recommendations, Hornby Hobbies has been able to capitalize on its customer data right from the start.
Plus, building and refining campaigns is now a streamlined process with Bloomreach. Thanks to our AI-powered capabilities, Hornby Hobbies’ marketing team can create, personalize, optimize, and analyze campaigns with just a few clicks.
Loomi Analytics, our AI-powered data analysis tool, has been particularly effective at boosting the brand’s productivity, allowing marketers to create key insights from customer data using a conversational interface. With the ability to instantly generate reports, funnels, segments, and customized metrics without a steep learning curve, Hornby Hobbies has cut down on analytics design time by 70%, empowering the marketing team to create richer, more insightful analytics at a moments notice.
Within just two months of implementing Discovery, Hornby Hobbies enjoyed a 10% increase in conversion rates on their websites. The flexibility and control of our intelligent search functionality offers more informed and personalized results, catering to every kind of customer query — whether they are looking for a specific product, hoping to learn more from informative content, or connecting with other like-minded hobbyists in their community forums.
The fast time to value and quick implementation has been game changing for Hornby Hobbies’ strategy and goals, and this is just the start of the transformative growth that the company expects with our solutions.