Made to Fit: How Thirdlove Personalizes Every Shopping Journey
Bringing in-store care to online experiences with Bloomreach and IM Digital
10%
increase in conversions
$90k
in sales from quiz-takers
21%
increase in email subscription rates from new customers
We’ve all been there — standing in a store, holding a product you need, and realizing it wasn’t made for you.
For women shopping for bras, that feeling is all too common. That’s why Thirdlove designs intimate products — and experiences — that prioritize the perfect fit.
In-store, that includes guided support from a bra-fitting expert, a range of styles shaped for different bodies, and a conversation about what comfort really means. Thirdlove wanted online shoppers to feel just as cared for, and partnered with IM Digital and Bloomreach to bring that same consideration to its Shopify site.
With IM Digital’s expert guidance, Thirdlove leverages Bloomreach to ensure that every on-site journey has the personal touch that makes Thirdlove’s brand so special.
Personalization That Listens, Learns, and Inspires
A main touchpoint of Thirdlove’s online experience is the brand’s Fit Finder Quiz: a multi-step guide that walks new shoppers through the process of finding their bra size, solving comfort concerns, and identifying fit preferences.
This quiz doesn’t just generate a bra size — it builds a relationship just like an in-store associate would, inviting the customer to share their data to get a better, more tailored experience.
But not every customer wants to start their journey with a full-length quiz. So Thirdlove worked with IM Digital to design a mini quiz, powered by Bloomreach and embedded right on the Collections page of their Shopify site, where most customers click first.
This mini quiz asks just two simple questions, getting right to the pain points that Thirdlove products solve. With their answers submitted, shoppers are invited to subscribe to Thirdlove emails or click through to see a curated list of products that best serve their unique needs.
There’s no gated answers or departures from the shopping journey — just a smarter, faster way to help women find the perfect fit.
The result?
A website that feels as perceptive and personalized as an in-store visit, along with incredible wins in the first 30 days of launching the quiz:
10%
increase in conversions
$90k
in sales from quiz-takers
21%
increase in email subscription rates from new customers
Plus, the mini quiz has become a cornerstone of Thirdlove’s broader personalization strategy, offering a deeper understanding of customer needs to make every online interaction feel like a meaningful relationship.
“The mini quiz is a faster and easier way to collect the vital pieces of information needed to determine each customer’s archetype.”
Michael Moore – Director of Retention Marketing, IM Digital
Web Personalization
Bring That In-Store Feeling to Your Website With Bloomreach
Our agentic personalization platform offers everything you need to tailor each page, product, and message to your customers, guiding them to the perfect purchase in real time.