Celebration-Based Campaigns

Transform birthdays, name days, purchase anniversaries, and half-birthdays into powerful engagement moments that strengthen customer relationships. For example, a beauty brand can send personalized half-birthday surprises with product recommendations based on previous purchases. These unexpected touchpoints create memorable experiences that drive loyalty beyond traditional promotional emails.

Why Marketers Use Bloomreach for Celebration Campaigns

Missing milestones means missing revenue opportunities — celebration campaigns generate 481% higher transaction rates than regular promotions. You need precise timing and personalized messaging to make these moments count. Bloomreach Engagement automates the entire celebratory journey, from tracking important dates to delivering perfectly timed personalized offers with AI-powered product recommendations that feel genuinely thoughtful, not automated.

Get Inspired: Run Holiday and Event Celebrations as Campaigns

Birthday Campaign

Purchase Anniversary

Name Day

Half-Birthday

Birthday Reminder Banner

Birthday Campaign

Prebuilt Use Case

Surprise customers with personalized birthday emails featuring special discount codes and heartfelt messaging. This basic-level campaign strengthens brand loyalty by making customers feel valued on their special day. Perfect timing creates memorable experiences that generate 481% higher transaction rates and 342% more revenue per email compared to regular promotional campaigns.

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“Compared to regular promotional campaigns, birthday campaigns result in a 481% higher transaction rate, generate 342% more revenue per email, and have a 179% higher unique click rate.”

Purchase Anniversary Recommendations

Prebuilt Use Case

Celebrate customer loyalty with personalized emails sent 6-12 months after their first purchase. Include AI-driven product recommendations that drive long-term engagement and deliver unique customer experiences. This advanced campaign strengthens relationships by acknowledging purchase milestones with relevant, personalized suggestions that encourage repeat business.

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“4 out of 5 consumers repeat purchases to companies that create personalized experiences. Reach out to your customers with unique personalized emails to celebrate their first purchase anniversary, strengthen their loyalty and increase their CLV.”

Name Day Campaign

Prebuilt Use Case

Reach European customers with personalized name day celebrations featuring discount vouchers and thoughtful messaging. This advanced campaign targets markets where name days are culturally significant, driving website traffic and maintaining higher quality leads through automated, highly personalized content that resonates with regional traditions.

“Drive website traffic, build awareness and maintain higher quality leads with automatized nameday email campaigns. Highly personalized content that drives engagement with your customer base.”

Half-Birthday Campaign

Prebuilt Use Case

Create unexpected delight with half-birthday surprises that arrive six months before customers’ actual birthdays. This advanced campaign serves as an additional touchpoint that gives customers a unique excuse to treat themselves, standing out from typical promotional offers with personalized messaging and special occasion pricing.

“Unlike all the other offers your subscribers might receive, a half-birthday special offer gives them a sense of occasion and an excuse to treat themselves by purchasing something from your company.”

Birthday Reminder Banner

Prebuilt Use Case

Deploy web personalization banners that collect friends’ birthday information and send automated reminders to customers before important dates. This advanced web campaign helps customers never miss celebrating friends’ special occasions while positioning your brand as a thoughtful gift destination. The banner collects up to two friends’ birthdays, then sends email reminders ensuring customers stay connected and consider your products for memorable birthday gifts.

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“This automated solution keeps you informed and prepared to celebrate your friends’ special days. Stay connected and make every birthday memorable!”

How It Works

Collect customer milestone data — such as birthdays, name days, and purchase dates — through subscription forms, checkout processes, and preference centers to build comprehensive celebration profiles.

Set up automated campaign triggers based on specific date calculations, including exact dates for birthdays and name days, plus calculated intervals for purchase anniversaries and half-birthdays.

Configure personalized email templates featuring dynamic content blocks that pull customer names, purchase history, and AI-powered product recommendations relevant to each celebration type.

Deploy web banners and reminder systems that help customers track friends’ birthdays and special occasions, creating additional engagement touchpoints beyond their own celebrations.

Monitor campaign performance through detailed analytics showing transaction rates, revenue per email, and customer lifetime value improvements across different celebration types.

Fashion 5x ROI on SMS Campaigns

boohooMAN Sees Up to 25x ROI From CDP-Powered SMS Campaigns With Bloomreach

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Campaigns Built Using Festive-Themed Celebrations

boohooMAN, a leading online fashion brand, transformed its SMS marketing by leveraging Bloomreach Engagement to send personalized and segmented messages during special occasions like Black Friday and customer birthdays. By incorporating SMS into its omnichannel strategy and using customer data from its CDP, boohooMAN turned what were once one-off campaigns into powerful engagement tools that drove significant ROI — up to 25x for birthday promotions targeted at SMS-only users. This case study is a perfect example of how tapping into celebration-based touchpoints like birthdays can create compelling engagement opportunities that delight customers and deliver measurable results.

Target Audience for Celebration Campaign Strategies

Retail brands wanting to deepen customer relationships, hospitality companies celebrating guest milestones, beauty brands marking purchase anniversaries, and any business seeking emotional connections beyond transactions. Particularly valuable for brands with repeat customers, subscription services, and businesses in markets where cultural celebrations like name days drive engagement.

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Why Marketers Use Bloomreach for Celebration Campaigns