AIOmnichannel
Help Customers Discover Perfect Products Through Interactive Guidance
Transform uncertain browsers into confident buyers by guiding them through personalized product discovery. Interactive quizzes and conversational flows help customers articulate their needs while you collect valuable preference data.
For example, a fashion retailer can guide shoppers through style preferences and budget to curate perfect outfits. Ready to turn product confusion into conversion success?
Channel
When customers can’t find what they’re looking for, they abandon their shopping journey, costing you revenue and damaging customer experience. Bloomreach Engagement makes it effortless to create personalized discovery flows using AI-driven recommendations and real-time customer data.
You can quickly deploy interactive quizzes, conversational messaging, and dynamic product carousels that adapt to each shopper’s unique preferences, turning browsing sessions into purchases while building lasting customer relationships.
Display personalized quiz banners to website visitors after they view multiple products without purchasing. A two-question format captures customer preferences and presents three tailored product recommendations based on their responses.
This increases conversion rates through personalized shopping experiences while collecting zero-party data for enhanced future campaigns and customer retention strategies.
“Implementing this use case directly impacts increasing conversion rates by offering tailored product recommendations based on user preferences. Additionally, this use case influences the collection of zero-party data, which can enhance future personalization efforts and boost customer retention through more targeted marketing campaigns.”
Guide shoppers through targeted questions to identify products that align with their specific preferences. Interactive RCS quizzes collect style, budget, and occasion preferences through quick-reply options, delivering curated product recommendations tailored to their selections.
This streamlines decision-making while gathering valuable customer data for future personalization efforts and stronger customer relationships.
“Deliver personalized product recommendations at scale while capturing valuable customer insights through automated RCS interactions.”
Collect customer preferences through WhatsApp using quick-reply buttons and send personalized product recommendations based on their responses. Engage customers in real time, gather relevant data, and automate the entire experience.
This approach delivers personalized product recommendations at scale while capturing valuable customer insights through automated WhatsApp interactions.
“Deliver personalized product recommendations at scale while capturing valuable customer insights through automated WhatsApp interactions.”
Shoppers often struggle to navigate large catalogs and complex product categories, leading to frustration and drop-offs. Filters and search bars don’t always surface the most relevant products.
Bloomreach Clarity engages shoppers through AI-powered conversational shopping in search, product pages, and category pages. It asks clarifying questions to refine product selection and deliver tailored recommendations.
Instead of overwhelming shoppers with static listings, Clarity mimics an expert sales associate to make discovery intuitive, turning passive browsing into an interactive guided shopping experience.
Identify browsing patterns and trigger personalized discovery experiences when customers view multiple products without purchasing, showing uncertainty in their shopping journey.
Present interactive quiz flows through web banners, SMS, or conversational channels that ask targeted questions about style, budget, occasion, or specific needs.
Collect customer responses through quick-reply buttons, keyword inputs, or structured choices that progressively narrow down their ideal product features and preferences.
Generate curated product carousels showcasing top suggestions tailored to their specific answers, complete with relevant details and compelling visuals.
Add urgency with time-limited discounts or exclusive offers to motivate immediate purchases and capitalize on the personalized shopping moment.
Store preference data as zero-party customer insights to enhance future personalization across email, SMS, and web experiences for long-term relationship building.
ThirdLove implemented the Fit Finder quiz and other mini quizzes using Bloomreach Engagement to capture customer size and preference data. This allowed the brand to create real-time customer archetypes, then use that information to personalize the entire shopping journey.
The quizzes enabled dynamic segmentation across ThirdLove’s marketing stack, serving 3.5 million customers with tailored experiences and generating over $256K in incremental revenue within months.
These personalized discovery experiences are especially valuable for businesses with extensive inventories where customers need guidance to find ideal matches.
Are you concerned about integrations or do you have a specific metric you want to optimize? Let’s find a solution!
Already a customer? Reach out to your Customer Success Manager.
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