Bloomreach vs. Voyado
A Better Way To Personalize at Scale
Nordic brands choose Bloomreach for a truly effective all-in-one platform that can personalize across every channel — at scale and in real time.
Nordic brands that trust Bloomreach
Pain points Bloomreach solves
Five Reasons Voyado Teams Make the Switch
Scalability Doubts
Voyado handles email and loyalty well, but its segmentation can't combine browsing behavior, purchase history, and loyalty data into one audience on the fly.
When Nordic Leisure Travel Group needed real-time segments based on each customer's favorite hotels, Loomi delivered — with a 4× higher conversion rate.
Developer Dependency
Don’t rely on IT or ticket queues to get things done. Whether you need to generate a report, identify a new audience segment, or build an omnichannel campaign, Loomi makes it easy for marketers to do what they need without any developer involvement.
Plus1 turned to Loomi to reduce both manual work and the team’s reliance on engineering assistance for every campaign change, leading to big time savings.
Patchwork Tools
Voyado covers email and loyalty, but web personalization, app push, advanced search, and AI-driven recommendations all require separate tools, each with its own contract, data silos, and team to manage them.
Swiss Marketplace Group (SMG) was facing this exact issue, which is why the brand used Loomi to consolidate its entire portfolio’s marketing technology stack into a single platform. This has made it possible for SMG to power unified customer data, campaign execution, reporting, and paid media activation on the same data layer and the same AI.
Reporting Roadblocks
Voyado's built-in dashboards cover campaign and loyalty KPIs, but G2 reviewers say deeper analysis means exporting to a separate BI tool. Bloomreach keeps custom reports, funnels, and revenue attribution inside the platform.
Loomi helped Proffsmagasinet become more data-driven and get a better understanding of its customers. By getting a unified view of its customers, Proffsmagasinet could create more accurate targeting and send more effective campaigns.
Marketing Limitations
Voyado stores customer data in a flat, list-based structure. This is fine for basic segmentation, but it can’t connect online-offline transactions, stitch anonymous browsing to known profiles, or build segments from nested event data.
Popeyes UK couldn’t access kiosk data, meaning a majority of its customers were invisible to the brand. Thanks to Loomi, Popeyes UK could capture offline data, connect it with online customer profiles, and tailor future campaigns accordingly. This has given Popeyes UK new insights into how to drive long-lasting loyalty.
Why it matters who you choose
You're Not Just Buying Software. You're Betting on a Roadmap.
Bloomreach has spent the last decade building the only AI platform purpose-built for commerce personalization.
The gap between what Voyado customers can do today and what Bloomreach customers can do is widening every quarter.
The Campaigns You Never Had Time to Build — Now Live in 15 Minutes.
Stop leaving revenue in your backlog. Loomi Marketing Agent converts a single prompt into a fully built, multi-channel workflow — and it’s already generating hundreds of thousands of dollars in autonomous revenue for live brands today.
The market is flooded with generic AI promises. Bloomreach is fundamentally different. While competitors are still building toward agentic marketing, Bloomreach customers are already running autonomous campaigns, recovering abandoned carts in real time, and launching multi-channel journeys from a single prompt.
Powered by Loomi
Pulls from unified profiles, behavioural events, catalogs, and loyalty tiers — complexity that was always possible, never practical by hand.
Autonomous logic
Translates a plain English prompt into a multi-condition workflow. Finds the right shoppers. Calculates the right moment. Zero manual setup.
Zero-code personalization
Fills your email designs with perfectly matched product recs for every shopper — no rules to configure, no developer needed.
Only in Bloomreach
What You Get That Voyado Can’t Match
Loomi natively supports 17+ channels, so you can always reach your customer when they need it.
Create tailored on-site experiences with personalized weblayers and recommendations.
Engage customers with the right message through WhatsApp, MMS, app push and in-app personalization.
Voyado only supports 8–10 channels. Teams that need WhatsApp, in-app messaging, browser push, or native web A/B testing alongside their email and SMS will either have to spend money investing in additional tools or risk losing revenue by not activating all their available channels.
Your campaigns trigger while the customer is still browsing, not after a batch cycle.
No overnight jobs. Audiences reflect what’s happening right now, not yesterday’s snapshot.
Content adapts based on what the customer is doing right now, instead of an outdated profile.
See what’s working while you can still act on it. With Loomi analytics, simply ask in plain language and get a custom report or dashboard.
Get the full picture by connecting online behavior with offline transactions.
Voyado stores customer data in a flat, list-based structure. While this works for basic segmentation, it can’t connect online behavior with offline transactions, stitch anonymous browsing to known profiles, or build segments from nested event data.
Loomi marketing agent builds, runs, and optimizes entire journeys — no manual setup required.
Loomi is built into every Bloomreach channel, with no need for separate tools or licenses.
Loomi discovers high-value segments you wouldn’t find manually — built and refreshed automatically in real time.
Real-time browsing signals drive up to 2x higher conversions on product recommendation emails.
Voyado’s AI is limited to basic predictions and predefined models. There’s no agentic marketing, no autonomous campaign building, and no commerce-specific AI trained on 15+ years of data.
Segmentation, automation, and reporting built for marketers.
Loomi is modular, so you can start with email and scale as needed.
Unified data, Loomi, and all channels in a single platform — one price, one login, and one team to call.
Bloomreach doesn’t charge per activation, per send, or per API call. Predictable costs don’t spiral out of control.
On top of Voyado, you’d need separate platforms for web personalization, WhatsApp, and other channels. Voyado charges customers for all new features, leading to a higher total cost.
As verified by Forrester, brands can get up and running in less than a month.
Structured migration plan, built-in deliverability expertise, and parallel running during transition.
Voyado's average time to go live is 5 months, according to G2. That's months of delayed revenue while your team waits to send a single campaign.
Seen Enough?
Get a personalized demo — we’ll walk you through how Loomi can help you drive greater impact.
Verified G2 ratings
How Marketers Score the Two Platforms
Average user ratings out of 10, pulled from verified G2 reviews across the categories that matter most to email and lifecycle teams.
| METRIC |
VOYADO
|
|
|---|---|---|
| Likelihood to Recommend | 92% | 93% |
| Building and Personalizing Emails | 88% | 91% |
| Dynamic Content | 80% | 86% |
| Segmentation | 90% | 92% |
| Online Behavior Tracking | 81% | 88% |
| Revenue Analytics | 73% | 82% |
| Search Tracking and Optimization | 75% | 79% |
| Workflow Capability | 83% | 86% |
| Adaptive Learning | 60% | 73% |
| Autonomous Task Execution | 68% | 76% |
Source: G2 — Bloomreach vs. Voyado
Customers who switched
What Marketers Say About Bloomreach.
Bloomreach has spent the last decade building the only AI platform purpose-built for commerce personalization.
The gap between what Voyado customers can do today and what Bloomreach customers can do is widening every quarter.
“Bloomreach has helped Unisport understand our database even better and most importantly, serve our customers. Before, we already had a lot of data — now we aggregate all data to better understand our customers’ journey.”
Frederikke Wulff
“Bloomreach continues to impress me with all its ecommerce targeting opportunities. We have all the tools we need to gain valuable insights into customer preferences and leverage them to create smarter segments, better recommendations, and more personalized campaigns.”
Tom Ahola
“Thanks to Bloomreach, we now have a lot better tracking of how our emails behave. We are sending a lot fewer emails, but with the higher engagement rate, we are increasing our sales.”
Simon Löfgen
FAQ for Marketers Considering a Switch From Voyado
Most brands send their first campaign within two weeks, with full implementation in under 60 days including IP warmup. We run your Voyado setup in parallel during the transition, so you don’t miss a single send. Our Nordic partner ecosystem (Impact Commerce, Noa Ignite, Beyond Retail, Remotion and more) provides local implementation support.
Bloomreach handles earn-and-burn loyalty natively — points, vouchers, and tier-based rewards work out of the box. For complex loyalty programs (gamification, coalition programs), we integrate with specialist partners like Talon.One or Antavo. The key difference: Your loyalty data lives in the same CDP as your marketing data, so every campaign is loyalty-aware without manual syncing.
No. While Bloomreach works best with mid-size to enterprise brands that work at scale, it’s absolutely manageable with a small marketing team. Bloomreach’s Loomi platform is modular — start with email and CDP, then add channels as you grow. For example, Desigual runs 80 personalized campaigns across 72 countries with just a three-person team. Our 100+ prebuilt use cases and intelligent AI mean your team spends time on strategy, not platform management.
Yes. We have a growing Nordic team and a strong partner ecosystem across Sweden, Norway, Denmark, and Finland. Our 9.4/10 G2 support rating reflects the quality of support you’ll receive.
Bloomreach uses a single, consolidated contract — CDP, AI, and all channels included. No per-module fees, and no add-on creep. While Voyado’s base license may appear lower, the total cost of Voyado + separate web personalization + separate search + separate analytics often exceeds Bloomreach’s all-in price. The Forrester TEI study found Bloomreach customers see $2.3M average in savings from consolidating tech.
Yes — Loomi search is an industry-leading search and merchandising solution, recognized by Forrester and Gartner. It’s purpose-built for commerce with AI-driven product ranking, semantic search, and visual merchandising. Clas Ohlson chose Bloomreach even after signing with Voyado for marketing automation.
Ready to Make the Switch?
Tell us your setup. We’ll show you what’s possible in Bloomreach — mapped to your actual Voyado stack.