Industry: Travel & Transportation
Nordic Leisure Travel Group (NLTG) is the largest tour operator in the Nordics, serving travelers across Sweden, Denmark, Norway, and Finland.
Through its portfolio of iconic holiday package providers — Ving, Spies, Tjäreborg, and Globetrotter, plus its own airline (Sunclass Airlines) and hotels (Sunwing, Sunprime, and Ocean Beach Club) — NLTG delivers seamless end-to-end holiday experiences to more than 1.25 million travelers every year.
Travelers planning a holiday often browse many destinations and hotels before making a decision, and NLTG sought a structured way for customers to save, revisit, and compare options across its brands.
Customer feedback consistently showed a strong demand for a “wishlist” feature on-site, and NLTG recognized that empowering travellers to save favorite hotels would not only improve the shopping experience, but also unlock valuable insights into traveler intent — creating new opportunities to personalize journeys, improve recommendations, and guide customers more effectively toward booking.
With Bloomreach’s web personalization, NLTG built and launched a “Favorite Hotels” feature — a tailored, data-powered hotel wishlist experience now live across all tour operator websites.
Loomi AI’s real-time data and personalization capabilities allows “Favorite Hotels” to:
The result is a seamless, personalized web experience that travelers love — and a high-value behavioral dataset that NLTG can activate instantly across channels.
Bloomreach continues to impress me with all its ecommerce targeting opportunities. We have all the tools we need to gain valuable insights into customer preferences and leverage them to create smarter segments, better recommendations, and more personalized campaigns.
“Favorite Hotels” has quickly become a strong engagement driver for NLTG, delivering rich traveler experiences and clear commercial results.
Within the first four months of launch, travelers who saved at least one “Favorite Hotel” had a 4x higher conversion rate, representing a 10 percentage-point absolute increase in conversion.
Plus, the feature plays a crucial role in NLTG’s broader data-driven strategy. More travelers now log in while browsing on-site, improving identification rates and unlocking significant, real-time insights.
Saved hotel data feeds smarter segmentation, more relevant campaigns, and better-informed hotel and package recommendations — providing a simpler, more intuitive planning experience for travelers and a scalable foundation for NLTG’s personalized marketing efforts.
Ready to build the personalized experience your customers crave?
NLTG shows what’s possible when real-time insights power individual shopping journeys. Book a demo today and turn your customer data into meaningful growth.
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