Industry: Travel & Hospitality
Woolacombe Bay Holiday Parks is a family-owned caravan and camping provider in North Devon, England. Across its three award-winning parks — Woolacombe Bay, Twitchen House, and Easewell Farm — guests of every kind can enjoy their ideal coastal break, with activities ranging from pools and water sports to entertainment, nature trails, and local dining.
Operating in the competitive domestic holidays industry, Woolacombe Bay Holiday Parks recognized the need to deliver truly personalized experiences to stand out and drive bookings.
Reaching the right audience with the right message was essential — but with guests ranging from budget campers to luxury lodge holidaymakers, personalization required a precise, data-driven approach.
The company needed a marketing solution that could identify each type of guest, tailor communication accordingly, and support a full omnichannel strategy without overwhelming its lean team.
Bloomreach gives Woolacombe Bay Holiday Parks the real-time data foundation, AI-powered targeting, and marketing automation capabilities required to deliver deeply personalized holiday experiences across every channel, every customer type, and every stage of the journey.
“The capability of Bloomreach scenarios is extraordinary,” explains Kevin Darvill, Sales & Marketing Director at Woolacombe Bay Holiday Parks. “Once you understand what each node can do, it’s down to your imagination.”
Bloomreach empowers us to supercharge customer engagement instantly, making every interaction impactful. Their tools drive us closer to achieving flawless communication, delivering the perfect message to the right customer at precisely the right moment. It’s a game-changing advantage that helps us build lasting relationships with our audience.
With Bloomreach, Woolacombe Bay Holiday Parks now ensures that every customer interaction shapes the next, creating journeys that are more efficient, relevant, and profitable.
One of the biggest impacts of this new approach is the transformation of direct mail. Once a slow, batch-based channel, it is now fully automated and personalized through Bloomreach, syncing with key email campaigns to serve as a high-performing complement rather than a standalone effort — and a major revenue driver.
Omnichannel campaigns now consistently outperform single-channel tactics. Purchase anniversary campaigns saw conversions jump to 5.43% when customers received both email and direct mail, doubling the performance of email-only or mail-only variants.
Abandon browse campaigns also surged, with conversions climbing to 23.96% when both channels were used, compared to 14.49% from email alone — and customers spent more, increasing AOV from £544 → £604.
Even abandoned cart efforts have improved through direct mail messaging. Email remains the highest-performing channel, but when customers aren’t opted into email, Bloomreach automatically triggers direct mail — delivering an impressive 49.39% conversion rate, £780 AOV, and £270k in revenue to date. It’s a powerful example of how Bloomreach helps Woolacombe Bay Holiday Parks reach every guest, on every channel, exactly when it matters most.
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Marketing Automation, Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
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