Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History

Opportunity

Offer a rewards program to customers for their loyalty.

Example

• When a customer reaches a higher tier, send a “congratulations” email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward.

Value

Drive success both in “soft” indicators of brand loyalty and customer satisfaction as well as “hard” KPIs such as revenue per visitor (RPV), conversion rates, and customer retention.