English
Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History
Use Case
Industry
Beauty
Fashion
Food & Beverage
Furniture and Home Goods
Outdoor Equipment & Sports
Pets
Retail
Travel & Hospitality
Channel
SMS/MMS
In-app
The details
Opportunity
Offer a rewards program to customers for their loyalty.
Value
Drive success both in "soft" indicators of brand loyalty and customer satisfaction as well as "hard" KPIs such as revenue per visitor (RPV), conversion rates, and customer retention.
Example
- When a customer reaches a higher tier, send a "congratulations" email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward.