Swiss Marketplace Group (SMG) is a pioneering network of online marketplaces that connects and empowers millions of people to make efficient, informed decisions across real estate, automotive, general marketplaces, and financial and insurance comparison services.
With 17 brands in its portfolio, SMG combines well-known local brands, high-intent audiences, and the scale to connect supply and demand across Switzerland’s most important life decisions.
SMG knew that consolidating its operations into a unified, customer-centric group was crucial. But with multiple brands operating their own tech stacks independently, the company faced several challenges:
SMG needed one comprehensive platform to unify its portfolio, fully activate its first-party data, and operate as one cohesive marketplace group.
Bloomreach’s agentic personalization platform stood out as the right choice for SMG.
SMG consolidated its entire portfolio’s marketing technology stack with Bloomreach, replacing separate point solutions with a single platform. Now, every business unit has an intelligence layer powering customer experiences — with unified customer data, campaign execution, reporting, and paid media activation in one place.
One platform = one customer view across 17 brands. Each business unit now accesses the same data foundation with Bloomreach, enabling consistent customer profiles, cross-vertical use cases, and a shared approach to personalization that wasn’t possible when data lived across separate systems.
Consolidated capabilities = faster, more autonomous teams. Every brand in SMG’s portfolio can now build audiences, design campaigns, and analyze performance without waiting on centralized resources — cutting turnaround times and improving ownership across the organization.
Phased migration = confidence without disruption. SMG’s transition began with a three-month proof of concept, running Bloomreach in parallel with legacy tools to validate performance. The result is a fully consolidated setup across every brand, eliminating complexity and enabling a more standardized, scalable approach to marketing operations.
Adopting Bloomreach has fundamentally shifted our marketing approach from a fragmented, channel-based setup to a unified, customer-centric strategy across all our brands. Compared to our previous setup of multiple point solutions, this significantly reduces complexity and creates a more seamless approach to customer engagement.
By consolidating its brands and moving away from legacy platforms, SMG eliminated the data silos and operational complexity that held its marketing efforts back — empowering every business unit to execute smarter, more consistent campaigns at scale.
“Bloomreach gives us a shared foundation for customer behaviour across our brands,” said Omar Maitimu, Senior Project Manager Marketing Technology at Swiss Marketplace Group. “As a result, teams can collaborate more effectively and execute cross-vertical use cases that were not possible in the previous setup. It has significantly increased the autonomy of business units, while fostering a more consistent and data-driven approach to marketing across the group.”
Book a demo today and see how Bloomreach can unify your data, orchestrate real-time interactions, and personalize journeys at scale.
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