Dayinsure is a short-term insurance provider offering flexible, temporary motor insurance for cars, vans, motorhomes, and learner drivers.
Established in 2005, the UK-based brand allows users to get insured in as little as 15 minutes through its website or app. Dayinsure caters to various needs, such as test driving, borrowing a car, or covering emergencies, with policies ranging from one hour to several months.
To best serve its customers and continuously meet their short-term coverage needs, Dayinsure strives to build an ongoing relationship with its audience.
But doing so was a challenge with its previous marketing technology. Dayinsure needed to fully understand its customer base — what they wanted, what incentives they looked for, their preferred way to connect with Dayinsure, and more — to build customer relationships that went beyond the first purchase.
At the same time, the brand needed to automate reengagement campaigns and effectively leverage its customer data. Manually segmenting audiences and building workflows took up too much time and team bandwidth, driving Dayinsure to seek out a more advanced solution.
Dayinsure quickly recognized Bloomreach as the right tool for its needs.
With integration assistance, training, and campaign deployment help from our trusted partner Colours of Data, Dayinsure successfully implemented our platform and unlocked its full potential. The strategic guidance and technical expertise from Colours of Data allowed Dayinsure to launch highly effective personalized campaigns and achieve incredible results.
Our powerful platform unifies Dayinsure’s customer data into a single customer view, offering a clear picture of each customer and how they’ve interacted with Dayinsure in the past.
With a comprehensive understanding of each customer’s relationship with the brand, Dayinsure can build campaigns that incorporate the latest data on their audience, making each campaign hyper-relevant to its recipient.
Plus, Bloomreach makes leveraging these insights possible in just a few clicks. With all of Dayinsure’s data, channels, and campaigns connected in one powerful platform, segmenting audiences and personalizing touchpoints is a seamless process. There’s no back-end work to do or need to switch between platforms — Dayinsure can personalize communications at the speed and scale required to build long-lasting customer relationships.
We’ve always been impressed by the integration between our customer data and our ability to segment and target through various channels and tools. No other tool was able to match Bloomreach.
Bloomreach’s autonomous marketing capabilities have been transformative for Dayinsure.
By unifying operations and personalizing campaigns, the brand has achieved a remarkable 300% increase in revenue, driven by stronger customer engagement and higher customer lifetime value.
On top of this exponential success, Bloomreach has streamlined daily processes, saving the Dayinsure team an average of 16 hours per week. With fewer tedious tasks and manual workflows, the team now has more time to focus on strategic initiatives that drive growth, build customer loyalty, and impact the brand’s bottom line.
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.
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