Vitaminstore Personalizes Its Customer Loyalty Program With Bloomreach

Vitaminstore adopted Bloomreach Engagement to better address its customer relationship management and loyalty initiatives, which included an overhaul of its loyalty program.

The creation of this updated program was a seamless process thanks to the training that the Vitaminstore team received from Bloomreach Academy. “The academy courses were really helpful during the implementation process,” said Kloet. “I felt like I could understand the platform right away, and once I had access to our data, I didn’t have so much to learn to get started.”

With the knowledge and toolset needed, Vitaminstore created a new and improved loyalty program, VitaminClub, which grouped customers into three levels based on their individual relationships with the brand. These levels organized shoppers by their spending and buying habits and used these data points and product preferences to craft individualized loyalty rewards.

The more a shopper engages with and purchases from Vitaminstore, the higher they climb in the loyalty program tiers. Leveling up in the program always coincides with more incentives that compliment Vitaminstore-branded products and align the loyalty structure with the company’s broader business strategy — for example, all level two and level three members get a members-only trial discount on new Vitaminstore branded products. 

In addition, Vitaminstore offered personalized vouchers throughout the year to incentivize loyal customers based on purchasing behaviors. Using Bloomreach to identify and track customer relationships, Vitaminstore captured learnings quickly and awarded vouchers accordingly, and these key findings are used to inform future promotional campaigns.