Marketing Benchmarks
How Commerce Brands Actually Perform Across Top Channels
Marketing benchmarks by industry powered by Bloomreach customer data. Email, SMS, push, web, and commerce — no guesswork, no industry report filler.
6
Channels
15
Metrics tracked
16
Industries
Built from real sends — not surveys.
How to read this report
Each figure in this report is an average from Bloomreach customers within that vertical. Email open and click rates reflect Bloomreach platform data and may include automated activity (e.g., security scanners, mail clients with link prefetching). We recommend using the figures as relative comparisons across industries.
Numbers To Know
Averaged across all 16 industries
Email delivery
98.4%
of messages reaching the inbox
Unique email open
42.7%
of delivered messages opened
Unique email click
3.3%
of delivered messages clicked
SMS delivery
91.7%
of messages delivered sucessfully
SMS click rate
30.4%
of delivered messages clicked
Cart conversion
41.8%
carts that convert to orders
Email Delivery Rate by Industry
98.4%
Average across industries
Unique Email Open Rate by Industry
42.7%
Average across industries
Unique Email Click Rate by Industry
3.3%
Average across industries
SMS Delivery Rate by Industry
91.7%
Average across reporting industries
SMS Click Rate by Industry
30.4%
Average across reporting industries
Cart Conversion Rate by Industry
41.8%
Average across industries
The Complete Benchmark Table
Click any column header to sort. A dash indicates that there is insufficient data for that channel.
| Industry↕ | Email Delivery↕ | Unique Email Open↕ | Unique Email Click↕ | SMS Delivery↕ | SMS Click↕ | Cart Conversion↕ | WhatsApp Delivery↕ | WhatsApp Unique Open↕ | WhatsApp Unique Click↕ | Push Delivery↕ | Push Click↕ | Mobile Push Delivery↕ | Mobile Push Click↕ | Web Push Delivery↕ | Web Push Click↕ |
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