Desigual saw Bloomreach as a cornerstone solution to bring its personalized, omnichannel strategy to life.
With Bloomreach weaving all of its customer data and marketing channels together, the brand can build personalized campaigns at scale, targeting the needs of all its customers — all in just a few clicks.
Thanks to the support and training provided by Bloomreach Academy, Desigual’s marketing team of three can automate and personalize communications across every channel. No more manually crafting and executing individual campaigns — with Bloomreach, the process is simple and streamlined.
This has proven especially successful for the brand’s email marketing, which is Desigual’s primary marketing channel. Using dynamic email templates and the single customer view that Bloomreach provides, the team has built out a flexible, targeted email strategy that speaks directly to each customer’s needs, leveraging campaigns like abandoned cart messages, newsletters, loyalty campaigns, and more.
How It Works
Using dynamic email templates, Desigual designs campaigns that automatically populate key variables with personalized settings and content, like the language that the campaign is written in, the products shown, and more.
Once created, these dynamic templates reference customer data on each unique recipient to build the email they receive. Abandoned cart campaigns feature the right products, newsletters include personalized content, loyalty messages are tailored to each customer — and it’s all done automatically, with real-time data plugged directly into every message.
