WhatsApp Marketing Platform With AI‑Powered Personalization
Seamlessly integrate WhatsApp into your omnichannel strategy. Power personalized conversational messaging with your highest-intent customers without the limitations or expense of channels like SMS.
Built-in Omnichannel Data
Powered by our customer data engine, Bloomreach unifies every known and anonymous interaction, both online and offline, into a user profile.
Seamless Cross-Channel Orchestration
Use our powerful journey orchestration tool to integrate WhatsApp into your cross-channel marketing strategy, without the need for third-party solutions.
Personalized Automated Messaging
Using Bloomreach’s data collection, marketing automation, and Sinch API, companies can send targeted, automated messages to reengage customers.
Expand Your Reach With Our Native WhatsApp Integration
Use our built-in WhatsApp integration to send and receive transactional and promotional messages through the most used messaging app in the world. Increase your global reach without increasing messaging costs.
Use Your Customer Data To Personalize Every Interaction
Powered by a built-in customer data engine, our platform creates a single, comprehensive view of your customers in one place. Use all of your data, not just pieces of it, to target the right audience with personalized messages.
Go Beyond Basic Messaging
Use WhatsApp to instantly send product back-in-stock reminders and price drop alerts, recover abandoned carts, or track delivery updates. Ask for customer feedback and save their responses as zero-party data for future targeting. Add images and rich media to create buzz around a product launch or seasonal promotion.
Transform Your Omnichannel Strategy with WhatsApp
Receive Replies in Real Time
WhatsApp will forward customer replies to Bloomreach, where they will be processed as campaign events in real time. Use these replies to trigger automated responses via our scenario builder.
Combine WhatsApp With Other Channels
Easily design and run tailored campaigns across various channels using our drag-and-drop scenario builder. Personalize customer experiences with real-time triggers, segments, and conditions. Conduct A/B tests and optimize omnichannel journeys effortlessly.
Reply to Customers for Free
Respond to customer-initiated messages for free on WhatsApp within 24 hours. Use our pre-designed text or media options. Customize your response without needing approval.
Common Questions about Real-Time Customer Journeys
How do I set up WhatsApp marketing campaigns with Bloomreach?
Bloomreach’s drag-and-drop scenario builder makes WhatsApp marketing setup straightforward. Connect your WhatsApp Business Account through our integration hub, import your customer segments, and use pre-built templates to launch personalized campaigns. No coding required – our platform handles the technical setup automatically while you focus on strategy and messaging.
What are the image requirements for WhatsApp marketing messages?
For optimal WhatsApp message delivery, use images up to 1920×1280 pixels with file sizes under 4 MB within Bloomreach. WhatsApp’s Cloud API supports images up to 5 MB. Bloomreach automatically optimizes your images for WhatsApp’s requirements when you upload them, ensuring perfect formatting across all devices and compliance with both platform specifications.
Can I integrate WhatsApp with my existing email and SMS campaigns?
Yes, Bloomreach’s omnichannel platform seamlessly integrates WhatsApp with email, SMS, push notifications, and web personalization. Create unified customer journeys that automatically trigger WhatsApp messages based on email engagement, purchase behavior, or website activity – all managed from one centralized dashboard without third-party solutions.
How does Loomi AI personalize WhatsApp campaigns?
Loomi AI analyzes customer behavior, purchase history, and engagement patterns to automatically personalize WhatsApp message content, optimal send times, and product recommendations. The AI continuously learns from campaign performance across all channels to improve personalization accuracy, ensuring your WhatsApp messages hit the mark every time.
What WhatsApp message types can I send for marketing?
Bloomreach supports all WhatsApp Business message formats including template messages for promotional campaigns, interactive buttons (up to 10 options), carousel cards for showcasing multiple products, and rich media messages with high-resolution videos, images, and GIFs. Note that marketing message templates require Meta approval, typically taking up to three business days.
Can I automate seasonal promotions and holiday campaigns on WhatsApp?
Absolutely. Use Bloomreach’s automation workflows to schedule seasonal campaigns, set up triggered messages based on shopping behavior, and create time-sensitive promotional messages for flash sales. Our journey builder lets you plan holiday promotions months in advance with automatic execution based on predefined triggers and conditions. See prebuilt WhatsApp Campaigns you can launch within hours.
How do I measure WhatsApp marketing campaign performance?
Bloomreach provides comprehensive WhatsApp analytics including delivery rates, click-through rates, conversion tracking, and real-time campaign optimization. Our unified reporting dashboard shows how WhatsApp performs alongside your other marketing channels, with revenue attribution and ROI calculations built-in for complete performance visibility.
What's the difference between WhatsApp marketing and customer service messaging?
WhatsApp marketing campaigns in Bloomreach focus on promotional messages, product announcements, and sales-driven communications sent to opted-in customers through marketing automation workflows. While Bloomreach supports receiving customer-initiated messages, extensive customer service ticket management typically requires integration with dedicated support platforms.
Can I use WhatsApp marketing globally across different countries?
Yes, Bloomreach supports WhatsApp marketing in 60 different languages across over 180 countries worldwide. Since WhatsApp uses data rather than SMS networks, it works consistently across all countries where WhatsApp Business API is available. Our platform handles international formatting, timezone scheduling, and multi-language campaign management automatically.
Is WhatsApp marketing effective for B2B companies?
Bloomreach’s WhatsApp capabilities support B2B communications including order confirmations, delivery tracking, and customer service messaging. However, our primary focus is B2C ecommerce applications with extensive automation and personalization features. For B2B-specific use cases, consult with Bloomreach representatives to discuss customized WhatsApp messaging solutions.
Experience Limitless Marketing for Yourself
Dive deeper into Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See firsthand how our platform can elevate your customer experience, drive conversions, and unlock the full potential of your digital presence.
