Ana Luisa Sees 2x Increase in Share of Member Credit Redemptions With Personalized Email Campaigns

With Bloomreach, Ana Luisa was able to build a comprehensive, personalized campaign strategy specifically tailored to its subscription members. 

Thanks to Bloomreach’s powerful customer data engine, AI-powered orchestration tools, and seamless integration with Shopify, the brand had everything it needed to power a comprehensive AL Luxe member journey, from welcome flows and renewal alerts to accruing credit reminders.

But to make sure that member credits always stay top of mind for these subscribers, Ana Luisa leveraged Bloomreach’s dynamic content blocks to personalize its entire email strategy for its high-value audience.

How It Works

Ana Luisa added dynamic content blocks to email campaigns with an audience of both members and non-members, including sale announcements, abandoned cart reminders, and transactional emails. These blocks automatically populate with personalized, member-specific messaging.

For AL Luxe members, these blocks served as highly visible reminders of their membership, encouraging reengagement and credit redemption. For non-members, the blocks were hidden, ensuring a clean, tailored experience for every campaign recipient.

“With a dynamic block in every campaign, we can keep our membership perks top of mind,” explained Marlene Albers, CRM Manager at Ana Luisa. “If you’re a member, you’re always reminded that you have money to spend with us.”