PrettyLittleThing is a fast-growing UK-based fashion retailer known for its trend-led styles and rapid scale. Founded in 2012, it has become one of the most recognized online fashion destinations for Gen Z shoppers, with a global customer base and celebrity-driven campaigns.
PrettyLittleThing Boosts Revenue per Mobile Push by 133% With Personalized Reengagement Campaign
Products
+
133
%
Revenue per Mobile Push
+
112
%
Orders from Mobile Push
For reengagement campaigns
+
123
%
Conversions from Mobile Push
For reengagement campaigns
Challenge
With a global Gen Z audience and frequent purchase cycles, PrettyLittleThing needed to move from static reengagement to timely, personalized messaging tailored to each shopper.
- Static messaging = disengaged customers . Every inactive user got the same message regardless of behavior or timing.
- Lack of personalization = poor campaign performance. Messages didn’t reflect the last purchase date or customer lifecycle.
- Misaligned timing = wasted impressions . Customers received outreach after they had reengaged or when it was too late to influence action.
“We were sending the same message to every inactive user. It wasn’t working.“
— Victoria Pinion, Assistant CRM Manager, PrettyLittleThing
Solution
AI + CRM insight transformed a generic reengagement strategy into a personalized journey.
- Bloomreach support = faster execution. Working closely with Bloomreach’s consulting team and leveraging Bloomreach Academy helped PrettyLittleThing focus fast on its most impactful journey: reengagement.
- Agentic AI = hyper-personalized experience. PrettyLittleThing can now take every customer’s interactions into account — their average time between purchases, their engagement with previous campaigns, their channel preferences, and more.
- Autonomous channel orchestration = right channel, every time. Instead of choosing one channel, Loomi AI chose the optimal mix of mobile push, email, and SMS based on customer responsiveness.
Here’s how it worked:
- Bloomreach’s agentic AI used unique customer attributes to create hyper-relevant customer segments.
- It tailored send times and messaging on an individual level, with each new stage in their customer journey adapting to meet their customers’ needs.
- If a customer approached or exceeded their usual time between purchases, Bloomreach Engagement sent a mobile push notification with a relevant incentive.
- If no action was taken, a personalized SMS or email was sent via the preferred channel.
- Outcome: stronger engagement, higher conversions, and increased revenue per message.
Our reengagement journey used to speak broadly to customers, without taking their unique needs into account. Now we can personalize them, reaching every single person on the right channel with the right message. It’s completely revamped our reengagement journey, and we’re excited to continue testing and improving this campaign.
Victoria Pinion
Assistant CRM Manager, PrettyLittleThing
Results
After just two weeks of implementing these changes, the brand has seen:
- +133% revenue per mobile push
- +112% orders from mobile push notifications
- +30% revenue per email in just 2 weeks
- Faster time-to-engagement and fewer wasted touchpoints
“Our reengagement journey used to speak broadly. Now we can personalize them, reaching every single person on the right channel with the right message. It’s completely revamped our strategy, and we’re excited to keep testing and improving.”
— Victoria Pinion, Assistant CRM Manager, PrettyLittleThing
Request Demo
Still sending one-size-fits-all reengagement campaigns?
See what happens when your data starts working for you. Book a demo and let’s build tailored customer journeys that drive real revenue. No sales pressure — just a 30-minute consult to verify fit.
Recommended Case Studies
Unlock Growth with Bloomreach
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
What to Expect in Your
30-Minute Chat
- A clear view of where you stand and what’s holding you back.
- A no-fluff comparison of your options—and how Bloomreach stacks up.
- No sales pressure. No wasted time. Just real answers to help you move forward.
Schedule a Time to Connect
