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EmailOmnichannelTop 10 Used

Personalized Welcome Flow

Welcome new subscribers with personalized messaging across channels

Turn first impressions into lasting relationships by automatically welcoming new subscribers with personalized messages across email, SMS, and other channels. For example, a fashion retailer can send a warm welcome email with product recommendations, followed by an SMS discount code. With 86% higher open rates than regular marketing emails, welcome flows create instant connections that drive 33% more long-term brand engagement.

Channel

Plug and play omnichannel/ multi-channel welcome flow example

01/03

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Increase Retention

Metrics:

CLTV Conversion Rate Retention Rate

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Why Marketers Choose Bloomreach for Personalized Onboarding Flows

First impressions matter, but capturing new subscriber attention is challenging with countless distractions competing for mindshare. You need to establish meaningful connections immediately after someone shows interest in your brand. Bloomreach makes this seamless with AI-powered personalization that adapts welcome messages to individual preferences, automated omnichannel orchestration that reaches customers where they are, and pre-built templates that get you up and running in minutes.

Studies show welcome emails achieve 86% higher open rates, helping you convert initial interest into lasting customer relationships.

Get Inspired: Run a Tailored Welcome Journey with Ease

Omnichannel

Email Flow

SMS Flow

Omnichannel Welcome Flow

Prebuilt Use Case

The welcome flow is a communication strategy aimed at your first-time customers who recently subscribed to your newsletter. It allows you to send an incentivizing discount code via different channels such as SMS, MMS, email, or push notification. This allows you to connect with customers as soon as they subscribe, engaging with them from the time of consent.

A common marketing strategy includes incentivizing customers to subscribe to a newsletter by offering various discounts. As new customers sign up, it’s a unique opportunity to welcome them and establish contact at the start of the relationship.

See Documentation

“Welcome flows set the tone for your company — they’re the first impression, and first impressions last. They also create brand awareness, allow your customers to get to know your company, create a new way of engaging with those customers, and help you in collecting additional data.”

Welcome Flow

Prebuilt Use Case

The welcome flow consists of three emails that can be customized to your needs. They are designed to welcome customers, provide brand information, and ultimately incentivize them to make a purchase.

This use case contains two flows:

One focuses on customers who gave consent but have not purchased
The second flow works for customers who have already made a purchase

Incentivize your customers! Don’t miss a great opportunity to connect with those who signed up for your newsletter or gave marketing consent. Sending them a discount code or providing education on your brand will likely motivate them to purchase.

See Documentation

“Welcome emails have 86% higher open rates than other marketing emails. Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don’t.”

Welcome SMS

Prebuilt Use Case

Say hello to your customers with the ‘Welcome SMS’ campaign! With this easy pre-built Use Case, you can immediately send a welcoming SMS message to customers from time of consent. The campaign creates a unique opportunity to establish a relationship while the customer has your brand freshly in their mind, increasing brand recognition and loyalty.

You can personalize the text or offer a discount in our customizable SMS template, further increasing the campaign’s performance.

Making a strong first impression with customers is crucial to building a lasting relationship. However, with so many distractions vying for your customers’ attention, it can be challenging to establish a connection from the very beginning of their journey with your brand.

This use case solves this problem by providing an easy, pre-built solution for sending a personalized welcome message to customers as soon as they provide their contact information.

See Documentation

“Studies show that 74% of new subscribers expect a welcome message upon opting in, helping welcome messages yield the highest average conversion rate! With 96% of marketers rating mobile welcome SMS as effective, deploy yours with this Use Case today!”

How It Works

Customer subscribes to your newsletter or provides marketing consent through website forms, pop-ups, or mobile app interactions.

Bloomreach automatically triggers personalized welcome messaging based on customer data and subscription channel preferences.

First welcome message delivers immediate value through brand introduction, exclusive discount codes, or personalized product recommendations.

AI analyzes customer engagement patterns to optimize message timing and content for maximum impact.

Customers receive consistent, valuable experiences that build trust and encourage first purchases.

Fashion Retail +50.85% CRM Revenue

Lovall Builds a Personalized and Automated Marketing Strategy With Bloomreach

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Campaigns Built Using Custom Welcome Experiences

Discover how LOVALL, a women’s apparel brand, transformed their marketing efforts by implementing a personalized and automated welcome strategy using Bloomreach. By utilizing data-driven insights and multi-channel automation, LOVALL was able to greet new subscribers with timely, relevant messaging that resonated personally and maximized engagement.

This case study is especially relevant to your goals if you’re looking to create a personalized welcome flow that nurtures new subscribers and builds long-term customer relationships across email and other marketing channels.