The BFCM Burn Book is here!  Avoid these disasters, copy these winners. Steal tactics from brands that slayed.  Download Free
Partners
Company
Our Story Leadership Team ESG at Bloomreach News Careers 80 Contact Us
Login
EN
FR FrançaisDE Deutsch
Schedule a Demo
See All Use Cases

Welcome Flow

The welcome flow consits of three emails that can be customized to your needs. They are designed to welcome customers, provide brand information, and ultimately incentivize them to make a purchase. This use case contains two flows: one focuses on customers who gave consent but have not purchased, and the second flow works for customers who have already made a purchase.
Learn more in the documentation.

Goal

Acquisition

Maturity

Basic

Channel

Email

Tags

  • AI Product Recommendations, Content Personalization, Customer Retention

Metrics

  • CLTV, Purchase Frequency, Retention Rate

Industries

Available in Use Case Center

bloomreach_pattern
plug and play welcome flow example

Incentivize your customers! Don’t miss a great opportunity to connect with those who signed up for your newsletter or gave marketing consent. Sending them a discount code or providing education on your brand will likely motivate them to purchase.

“Welcome emails have 86% higher open rates than other marketing emails. Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don’t.”

Explore more from our Use Case Library

Email
Post-Purchase Emails With Recommendations
Learn More
Email
Post-Cancellation Follow-up Email Flow
Learn More
Omnichannel
Reactivation of Lapsing Customers With Contextual Personalization
Learn More
Paid Media
Snapchat Conversion API
Learn More
Email
Reactivation Campaign for ‘Lapsing’ and ‘Lapsed’ Subscribers
Learn More
Paid Media
Facebook Conversion API
Learn More
View All

Personalized Customer Journeys Lead To Better Customer Experiences

There’s a reason we’re trusted by 1,400+ brands worldwide

Request Demo
Explore the Platform