The welcome flow consits of three emails that can be customized to your needs. They are designed to welcome customers, provide brand information, and ultimately incentivize them to make a purchase. This use case contains two flows: one focuses on customers who gave consent but have not purchased, and the second flow works for customers who have already made a purchase.
Incentivize your customers! Don't miss a great opportunity to connect with those who signed up for your newsletter or gave marketing consent. Sending them a discount code or providing education on your brand will likely motivate them to purchase.
“Welcome emails have 86% higher open rates than other marketing emails. Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don't.”
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