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Welcome Flow

The welcome flow consits of three emails that can be customized to your needs. They are designed to welcome customers, provide brand information, and ultimately incentivize them to make a purchase. This use case contains two flows: one focuses on customers who gave consent but have not purchased, and the second flow works for customers who have already made a purchase.
Learn more in the documentation.

Goal

Acquisition

Maturity

Basic

Channel

Email

Tags

  • AI Product Recommendations, Content Personalization, Customer Retention

Metrics

  • CLTV, Purchase Frequency, Retention Rate

Industries

Available in Use Case Center

bloomreach_pattern
plug and play welcome flow example

Incentivize your customers! Don’t miss a great opportunity to connect with those who signed up for your newsletter or gave marketing consent. Sending them a discount code or providing education on your brand will likely motivate them to purchase.

“Welcome emails have 86% higher open rates than other marketing emails. Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don’t.”

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