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RFM Segmentation
Visualize trends in your customer base with a real-time automated dashboard. An RFM segmentation can be used to segment and trigger marketing campaigns to drive customer loyalty and RPV. The dashboard lets you learn about the revenue and the parts of the customer base it's coming from.
Goal
Channel
Metricsmetric-cltv,
metric-purchase-frequency,
metric-customer-loyalty
Segmenting your customer base according to RFM (recency, frequency, monetary scores) allows for a holistic overview for better campaign targeting based on your customers' brand loyalty.
“Segment your customer base according to RFM and get a holistic overview of better campaign targeting based on customer loyalty. Plus, you can learn which customer segments bring in the most revenue.”
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