Omnichannel Reactivation Campaign for Disengaged Email Subscribers
Targeting lapsing customers with highly personalized email communication including personalized subject, content, and potential purchase recommendations, will aid in reactivating them and re-engaging with the brand in a form of a purchase. If customers are unresponsive to email, another personalized SMS will be sent to them.
The use case helps marketers connect with customers who did not engage with email campaigns, or who have not made a recent purchase. The engagement is induced by personalized reactivation consisting of a set of communications to the customers.