The use case helps marketers connect with customers who did not engage with email campaigns, or who have not made a recent purchase. The engagement is induced by personalized reactivation consisting of a set of communications to the customers.
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Omnichannel Reactivation Campaign for Disengaged Email Subscribers
Targeting lapsing customers with highly personalized email communication including personalized subject, content, and potential purchase recommendations, will aid in reactivating them and re-engaging with the brand in a form of a purchase. If customers are unresponsive to email, another personalized SMS will be sent to them.
Goal
Maturity
Channel
Tags
- AI Product, Content Personalization, Customer Experience
Metrics
- Active Subscriber Base, CLTV, Conversion Rate, Purchase Frequency, Revenue
Industries
“The truth is, it costs 5 times more to acquire a new customer than to sell to an existing one. This means your database of email subscribers is a gold mine. Run a reactivation marketing campaign and send out emails or sms with win-back special offers.”
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