See All Use Cases

Apple Mail Segmentation Dashboard

Have segmentations ready to aid you in reporting, and targeting. On top of that, learn from a campaign report with metrics separated by Apple Mail / non-Apple Mail subscribers, to show you more precise open rates, click-through rates, and spam complaint rates, both total and unique.

Goal

Maturity

Channel

Tags

Metrics

Available in Use Case Center

bloomreach_pattern
8290b5b5-1118-4a0a-943e-9be8da06d551

Get an in-depth understanding of your email audience after being influenced by Apple Mail Privacy Protection. Segment your customers into reliable groups to distinguish “real” and “fake” open rates your campaigns might generate. These segmentations will aid you in both reporting and targeting of your campaigns.

“The email open rate is “not dead”. As Apple Mail Privacy Protection (MPP) for iOS15 has been ruled out, we have tackled the challenge accordingly, since Apple devices accounted for approximately 52 % of all email opens. Open rates in your email campaigns will not show any fake increase and will likely be much more reliable.”

Explore more from our Use Case Library

SMS
Email and SMS Reactivation Campaign
SMS
SMS Subscription DOI Checkout Banner
Web Personalization
Location-Based Social Proof Banner
Omnichannel
Omnichannel Post-Purchase NPS Survey
Paid Media
Snapchat Conversion API
Web Personalization
Zero-Party Data Collection Banner

Personalized Customer Journeys Lead To Better Customer Experiences

There’s a reason we’re trusted by 1,400+ brands worldwide

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.