Pre-Travel Email Series

Keep Travelers Engaged With Timely Pre-Departure Communications

Turn the anticipation before departure into engagement opportunities. Pre-travel email flows deliver essential information and upgrade offers at strategic intervals — 60, 30, 14, 7, and 1 day(s) before departure. Examples include flight check-in reminders, seat upgrade offers, and destination guides. Smart marketers use this anticipation window to enhance customer experience while driving additional revenue.

Channel

Products:

Marketing Automation

Industries:

Travel & Transporation

Goal:

Increase Retention

Metrics:

Average Order Value CLTV Retention Rate

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Why Marketers Use Bloomreach for Pre-Travel Email Campaigns

Travel bookings create natural engagement windows that many brands miss. You need to balance helpful information with revenue opportunities without overwhelming customers. Bloomreach Engagement automates this delicate timing with intelligent triggers that check booking updates and customer consent before each send. You can deliver personalized pre-travel content that enhances the customer journey while capturing upgrade revenue during peak engagement periods.

Get Inspired: Run a Pre-Trip Engagement Flow

Prebuilt Email Flow

Pre-Travel Engagement Email Flow

Prebuilt Use Case

Ready-to-deploy email sequence that automatically sends strategic communications at 60, 30, 14, 7, and 1 day intervals before departure. Includes smart booking validation and consent checking to ensure relevant, timely communications. Features essential pre-travel information delivery and service upgrade opportunities to enhance customer experience while driving additional revenue. Perfect for travel companies wanting to maximize engagement during the high-anticipation pre-departure period.

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“Successful pre-travel engagement campaigns in the travel industry focus on timely and relevant communication. Sending a series of emails at strategic intervals, aligns with best practices for keeping customers informed and engaged. These emails should provide essential pre-travel information and offer service upgrades to enhance the travel experience.”

How It Works

Customer completes booking and automatically enters the pre-travel engagement sequence based on their departure date.

System evaluates days until departure to determine the appropriate email sequence entry point (60, 30, 14, 7, or 1 day intervals).

Before each scheduled email, the system verifies booking status, customer consent, and prevents duplicate sends for the same booking.

Customer gets practical information like weather updates, packing suggestions, and service add-ons.

Track performance metrics including conversion rates, CLTV, and click-through rates to optimize campaign effectiveness over time.

Target Audience for Pre-Travel Email Flows

Airlines, cruise lines, tour operators, and travel booking platforms looking to maximize pre-departure engagement. Hotels with package deals, travel agencies managing customer journeys, and hospitality brands offering experience add-ons. Particularly valuable for businesses with longer booking-to-travel windows and multiple upgrade opportunities.