EnglishRetention Campaign for Repeat Purchasers
This Use Case automatically sends an email campaign based on the frequency of the customer’s shopping and the recency of their last purchase. The campaign is triggered when the number of days since the last purchase approaches the average number of days between the purchases of a specific customer. This provides an automated way to manage frequency of shopping for valuable customers and will prevent their churn.
Goal
Channel
Metricsmetric-conversion-rate,
metric-rpv,
metric-revenue,
metric-purchase-frequency
Maturity
Tagsuse-case-tag-content-personalization,
use-case-tag-brand-reputation,
use-case-tag-customer-retention
Available in Use Case Center
Not enough businesses concentrate on customer retention, despite it being much easier to achieve than acquisition. Don't miss this opportunity, and regularly re-engage with your customers based on their shopping habits! This use case will send an email communication based on the frequency and recency of customers’ purchases, increase the customer lifetime value (CLTV) and retention metrics.
“Existing customers are 50% more likely to purchase from you and 31% more likely to spend more. Re-engage with them through automated communication and keep them active in purchasing!”
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