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Paid Ads Optimized for Email Engagement

This Use Case allows you to create Ad Audiences based on email engagement to avoid targeting customers who have already engaged via email. It will help you to target only those who are less likely to open emails and engage with them more with paid optimization. In result, you will spend your budget more effectively and increase your revenue!

Goal

Acquisition

Maturity

Advanced

Channel

Paid Media

Tags

Customer Retention

Metrics

Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

Available in Use Case Center

Spending the marketing budget wisely is one of the most crucial aspects of every campaign. Despite of this, businesses still tend to over-advertise to customers who are already actively engaged through other channels (such as email). With this use case, you won’t lose money that could be spent on acquiring new customers, and target your ads based on customers’ current email engagement.

“Combine personalized emailing and ad targeting into a powerful marketing campaign that is more cost-effective with your resources and time!”

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