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Opt-in Price Drop Alert

Use price drop alerts to stay connected with customers who are likely to buy your products. They can easily view an item, subscribe via a banner, and receive an email about the item’s price drop. The customer gets notified with a personalized message that incentivizes them to purchase the selected items.

Goal

Performance

Maturity

Champion

Channel

Email

Tags

Brand Reputation, Content Personalization, Purchase Experience

Metrics

Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

Customers will often view an item multiple times and yet still not make a purchase. Since they’ve shown interest, a decrease in pricing can be the nudge a customer needs to finalize the process. Remind them, in an automated way, about their item of interest.

“Communicate to your customers directly when an item’s price decreases to increase the likelihood of their purchase. By communicating with customers about their desired items directly, you also drive customer loyalty.”

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