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Reactivation Campaign for “Promising” and “Needs Attention” Segments

By offering a limited-time, 72-hour voucher and leveraging multiple communication channels, including email, ads, and notifications, this automated campaign encourages customers to return and make a purchase, then push customers into loyal segments in RFM.

Goal

Retention

Maturity

Champion

Channel

Omnichannel

Tags

AI Product Recommendations, Content Personalization, Customer Loyalty

Metrics

AOV (Average Order Value), Conversion Rate, Revenue

Industries

Ecommerce

Available in Use Case Center

“This use case aims to convert “Promising” and “Needs Attention” segments into loyal customers by creating urgency with countdown banners and personalized recommendations.”

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