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Reactivation Campaign for “Promising” and “Needs Attention” Segments

By offering a limited-time, 72-hour voucher and leveraging multiple communication channels, including email, ads, and notifications, this automated campaign encourages customers to return and make a purchase, then push customers into loyal segments in RFM.

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“This use case aims to convert “Promising” and “Needs Attention” segments into loyal customers by creating urgency with countdown banners and personalized recommendations.”

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