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Reactivation Campaign for “Promising” and “Needs Attention” Segments
By offering a limited-time, 72-hour voucher and leveraging multiple communication channels, including email, ads, and notifications, this automated campaign encourages customers to return and make a purchase, then push customers into loyal segments in RFM.
Goal
Maturity
Channel
Tags
- AI Product Recommendations, Content Personalization, Customer Loyalty
Metrics
- AOV (Average Order Value), Conversion Rate, Revenue
Industries
- Ecommerce
Available in Use Case Center
“This use case aims to convert “Promising” and “Needs Attention” segments into loyal customers by creating urgency with countdown banners and personalized recommendations.”
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