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Email and SMS Reactivation Campaign

This use case will target lapsing customers with customized email and personalized SMS, including subject lines, content, and purchase recommendations. Reengage with your customers and motivate them towards purchase with this robust use case.

Goal

Retention

Maturity

Advanced

Channel

SMS

Tags

AI Product, Content Personalization, Customer Experience

Metrics

AOV (Average Order Value), Conversion Rate, Revenue

Industries

Available in Use Case Center

Reconnect with customers who last purchased a while ago or didn’t engage in recent email campaigns. Identify and target your customers with highly personalized email messaging; if they are not responsive, send a follow-up via SMS.

“Reactivation campaigns can increase your bottom line by reselling or upselling to dormant customers. The revenue opportunities are even greater if a dormant customer had a positive experience with your brand or solution in the past.”

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