Bloomreach Engagement — powered by Loomi AI — has proven to be the perfect partner to help Voyo Croatia rise above these issues and connect with customers at every step of the customer journey.
After switching from its previous provider, Voyo Croatia was able to get up and running with Bloomreach Engagement in just one month. Voyo Croatia is now using the power of Loomi AI to power a seamless ecommerce experience across all of its channels in real time for an active subscriber base of over 100,000 customers.
Voyo Croatia partnered with Webscale to get up and running with Bloomreach Engagement. Webscale assisted with the initial setup of Bloomreach Engagement and helped craft an initial strategy, plans, and ideas to execute with the platform.
Since then, the company has activated three different types of marketing automation campaigns: an email warm-up campaign, a customer win-back campaign for customers who churned, and customer surveys.
While warming up its email domain, Voyo Croatia had about 30,000 customers respond to its emails out of 150,000 total customers. Those customers were segmented into an active customer base that has grown to over 100,000 customers in just six months.
For its win-back campaign, Voyo Croatia set up scenarios for a customer cancellation flow that targeted involuntary churn first.
Upon cancellation, a customer would receive a personalized selection of the most-watched content in their favorite genre. If they don’t reactivate, they’ll receive a personalized email featuring the top 10 content picks in their preferred category.
Voyo Croatia then sent out surveys to gather valuable insights that the team could use to further optimize and refine its marketing campaigns.