Employ Surveys To Get Customer Feedback on a Service or Product

Use Case
Industry

Beauty

Fashion

Food & Beverage

Furniture and Home Goods

Outdoor Equipment & Sports

Pets

Retail

Travel & Hospitality

Channel

Email

SMS/MMS

App Inbox

The details

Opportunity

Use feedback surveys following key engagement moments (e.g., post-onboarding, after first purchase) to capture customer sentiment about your brand, service, or product. Then, using these insights, take a data-driven approach to prioritizing future enhancements that keep customers coming back.

Value

Increase in NPS score, higher customer satisfaction, and increase in lifetime value.

Example
  • After a first purchase, send an email (e.g., "Your new eye shadow palette has arrived at your doorstep! Let us know how much you like it.").
  • Use feedback to score your customers based on their experience, and create segments based on that feedback score.

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