Opportunity
Use feedback surveys following key engagement moments (e.g., post-onboarding, after first purchase) to capture customer sentiment about your brand, service, or product. Then, using these insights, take a data-driven approach to prioritizing future enhancements that keep customers coming back.
Example
- After a first purchase, send an email (e.g., “Your new eye shadow palette has arrived at your doorstep! Let us know how much you like it.”).
- Use feedback to score your customers based on their experience, and create segments based on that feedback score.
Value
Increase in NPS score, higher customer satisfaction, and increase in lifetime value.
