Reengage Inactive Customers Through an Omnichannel Win-Back Campaign

Use Case
Industry

Beauty

Fashion

FinTech

Food & Beverage

Grocery

Furniture and Home Goods

Outdoor Equipment & Sports

Pets

Retail

Telco

Travel & Hospitality

Channel

Email

SMS/MMS

Ads and Social

The details

Opportunity

Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions.

Value

Help recover lost revenue by bringing back inactive customers into the funnel, prevent customers from churning, and gather feedback on why customers became inactive to improve the customer experience.

Example
  • Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would look great on you — here’s 15% off.”).
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