Reengage Inactive Customers Through an Omnichannel Win-Back Campaign

Bloomreach showing how their product can reengage inactive customers through an omnichannel win-back campaign
Opportunity

Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions.

Example
  • Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would look great on you — here’s 15% off.”).
Value

Help recover lost revenue by bringing back inactive customers into the funnel, prevent customers from churning, and gather feedback on why customers became inactive to improve the customer experience.

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Video Transcript

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.