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Omnichannel

Zero-Party Data Collection

Collect Customer Preferences Directly To Personalize Without Cookies

Zero-party data collection helps brands build complete customer profiles through voluntary information sharing. Unlike third-party cookies, customers willingly share preferences like favorite categories, shopping styles, or communication formats. For example: Ask visitors about their preferred product types and reward them with targeted offers. This privacy-friendly approach creates personalized experiences while respecting customer choice, so brands don’t have to rely on cookies.

Channel

Multistep Zero Party Data Plug and Play Use Case Example

Plug and Play use case example of a SMS Double Opt-in Subscription With Zero-Party Data Collection

Bloomreach showing how their product can discover customer preferences with zero-party data capture on a website or app

01/04

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Acquire Customers

Metrics:

CLTV Lead Generation Retention Rate Revenue Per Visitor

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Why Marketers Use Bloomreach for Zero-Party Data Campaigns

Third-party cookie deprecation makes zero-party data the gold standard for customer insights. You need direct customer preferences to deliver personalized experiences that drive conversions. Bloomreach Engagement makes zero-party collection effortless with no-code banners, automated workflows, and AI-powered personalization. Our commerce-first platform combines customer-shared data with behavioral insights to create comprehensive profiles. One customer saw a 31.1% boost in conversion rates by personalizing emails with zero-party data — proving that voluntary data sharing builds stronger customer relationships and measurable business results.

Get Inspired: Run a Customer Preferences Campaign With Zero-Party Data

Banner

Multistep Banner

SMS Double Opt-in

Zero-Party Data Banner

Prebuilt Use Case

A 100% no-code banner solution that gathers valuable zero-party data for campaign personalization. Collect data like favorite brands, style preferences, and shopper types, which can be combined with predictions to gain insights about your entire customer base. Features extensive customization options allowing you to set specific questions and gain insights needed for personalized experiences. This scalable approach improves conversions through targeted customer understanding. One customer achieved a 31.1% boost in conversion rate after personalizing emails with zero-party data collected through this banner.

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“One customer saw a 31.1% boost in conversion rate after personalizing its emails with zero-party data from this banner.”

Multistep Zero-Party Data Banner

Prebuilt Use Case

An advanced multi-step banner that combines customer information capture with newsletter subscriptions through seamless interaction design. This solution works with predictions to provide valuable insights into your entire customer base. Perfect for the cookie-less world, it remains the best method for collecting customer information while developing marketing strategies based on actual customer preferences. Deploy this simple banner to improve customer relationships by understanding their desires and sending more relevant communications that maintain attention.

See Documentation

“Collecting zero-party customer data is helpful for personalization and customer experience. Customers can voice their preferences, improve their relationship with the brand, and receive more relevant communications.”

SMS Double Opt-in Subscription With Zero-Party Data Collection

Prebuilt Use Case

An innovative two-tap technology solution that effortlessly incentivizes customers to consent to communication while collecting zero-party data. Features double opt-in SMS confirmation with voucher code rewards for subscribing. This approach builds genuinely interested customer bases that guarantee impressive engagement rates. Subscribed customers show up to 30% higher conversion rates than non-subscribers. The predefined banner uses advanced targeting to ensure quality database growth and enhanced customer loyalty through meaningful interactions.

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“Subscribed customers are more engaged and interested in what you offer, leading to higher interaction rates, repeat purchases, and overall customer loyalty. Indeed, subscribed customers can have up to 30% higher conversion rates than those who are not. Incentivize your customers to subscribe, keep them engaged, and increase your revenue!”

SMS Double Opt-in Subscription With Zero-Party Data Collection

How It Works

Configure no-code data collection forms using Bloomreach Engagement’s customizable templates, setting up questions that align with your personalization strategy.

Deploy interactive banners on your website, mobile app, or via SMS to capture customer preferences through engaging questions about favorite categories, shopping styles, or communication preferences.

Customers voluntarily share their preferences in exchange for personalized experiences, relevant offers, or newsletter subscriptions with targeted content.

Automatically trigger personalized campaigns across email, SMS, web, and mobile channels based on stated customer preferences and interests.

Deliver targeted experiences like category-specific offers, preferred communication formats, or shopping type-based recommendations to increase engagement and conversions.

Retail Fashion 55% Email Open Rate

My Jewellery Gets Creative With Zero-Party Data and Pinterest Campaigns

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Campaigns Built Using Zero-Party Data Strategies

See how My Jewellery creatively used zero-party data to better understand their customers and improved email open rate by 55%. By collecting preferences directly from users through interactive elements like quizzes and surveys, the brand tailored marketing messages and product recommendations that resonated on an individual level. This shows how adopting a zero-party data approach not only increases engagement but also helps build long-term customer relationships based on trust and relevance.

Target Audience for Collecting Zero-Party Insights

Retail and lifestyle brands seeking deeper customer insights and privacy-first personalization
Travel companies personalizing destination offers
Restaurants understanding menu preferences
Hospitality brands targeting guest interests
Sporting organizations engaging fans through ticketing, merchandise, and loyalty programs
Finance companies (investing and insurance) capturing goals and risk preferences to build trust

Particularly valuable for beauty and fashion brands, as well as businesses shifting from third-party cookies to zero-party data strategies.