Customers are shown a multi-step weblayer that prompts them to enter information about themselves (e.g., gender, preferred email frequency) and subscribe to a newsletter. This information can be used later in conjunction with predictions to extrapolate insights about the entire customer base. Subscription is confirmed with a double opt-in email.
Goal
Maturity
Channel
Tags
Metrics
Industries
Collecting zero-party data is helpful for personalization and customer experience. Customers can share their preferences, improve their relationship with the brand, and receive more relevant communication. At the same time, double opt-in subscription confirmation assures more reliable subscribers. After subscription confirmation, customers can receive a voucher for discount.
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