In this use case, you send an automated newsletter with new products from your customer’s favorite brand (the most commonly purchased or viewed brand). The email scenario is triggered weekly to inform customers about new items from their favorite brand added to the catalog in the past 7 days.
Re-engagement of current customers is crucial for every effective marketing strategy. Send your customers an automated newsletter with new products of their favorite brand, and keep them returning! The existing affinity for the brand increases the open rate of an email, the likelihood of a purchase and will likely lead to an increase in overall revenue. This a win-win situation for both you and your customer!
“The probability of selling to an existing customer is 60-70% compared to 5-20% chances of acquiring a new customer. Engage with your existing audience through their favorite brands and keep your customer base a source of recurring revenue.”
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