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Omnichannel Overview
The Omnichannel Overview use case provides insights into how many customers can be targeted across different channels, helping determine whether omnichannel campaigns are suitable based on collected data. It also includes logic for Next Best Channel prioritization, identifying the most effective channel for each customer.
Goal
Maturity
Channel
Tags
- Customer Behaviour, Customer Retention, Strategic Insights
Metrics
- Active Subscriber Base, Revenue
Industries
- Generic
Available in Use Case Center
“This use case helps optimize campaign strategies by ensuring that the right customers are reached on the right channels, improving overall marketing efficiency.”
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