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Omnichannel Overview

The Omnichannel Overview use case provides insights into how many customers can be targeted across different channels, helping determine whether omnichannel campaigns are suitable based on collected data. It also includes logic for Next Best Channel prioritization, identifying the most effective channel for each customer.

Goal

Insights

Maturity

Advanced

Channel

Omnichannel

Tags

  • Customer Behaviour, Customer Retention, Strategic Insights

Metrics

  • Active Subscriber Base, Revenue

Industries

  • Generic

Available in Use Case Center

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use case example

“This use case helps optimize campaign strategies by ensuring that the right customers are reached on the right channels, improving overall marketing efficiency.”

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