Antavo Global Customer Loyalty Report 2026

The age of value in loyalty

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*Bloomreach is a sponsor of the Global Customer Loyalty Report 2026.

Inside the Global Customer Loyalty Report 2026

 

Antavo’s Global Customer Loyalty Report 2026 brings together insights from 10,000 consumers across 15 countries, as well as 3,000+ CMOs and loyalty leaders worldwide.

 

The report examines how customer expectations around loyalty are evolving, how brands are responding, and how loyalty programs are performing globally.

Inside the report, you’ll uncover insights like:

7 in 10

consumers join loyalty programs to save money

Nearly 90%

of businesses say loyalty delivers value they can’t get elsewhere

83%

of loyalty program owners are satisfied with their loyalty program

9 out of 10

program owners who measure performance report positive ROI

91%

of program owners struggle with loyalty data analysis

Download the full report

to explore detailed insights, benchmarks, and analysis from Antavo’s global loyalty research, including where loyalty is delivering value today and where brands have the most opportunity to improve. 

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