You know the feeling when you see a particular product you like, but are hesitant and wait to complete the purchase. What if, all of a sudden, the price of this product dropped? Decreased product prices can be just the nudge your customers need to complete the purchase. With this use case, notify your customers about the price drop. This can lead to purchase, and increasing RPV. This also shows you care about your customers, and want them to be happy and satisfied.