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Purchase Anniversary Recommendations

This use case sends your customers an email six months and/or 12 months after the customer’s first purchase. It includes personalized recommendations that drive longterm customer loyalty, and deliver a unique customer experience.
Learn more in the documentation.

Goal

Retention

Maturity

Advanced

Channel

Email

Tags

  • AI Product Recommendations, Checkout Optimization, Content Personalization, Customer Behaviour, Purchase Experience

Metrics

  • AOV (Average Order Value), Conversion Rate, RPV (Revenue per Visitor)

Industries

Available in Use Case Center

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Purchase Anniversary Recommendations Example from Plug and Play Library

Many marketers struggle with keeping their customers engaged over a long time period. Avoid this by sending a personalized communication to your customers that will pleasantly surprise them, and remind them with the past purchase from your brand.

“4 out of 5 consumers repeat purchases to companies that create personalized experiences. Reach out to your customers with unique personalized emails to celebrate their first purchase anniversary, strengthen their loyalty and increase their CLV.”

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