EnglishSee All Use Cases
CLTV Based Lookalike Targeting for Paid Ads
This Use Case will create audiences for your paid media channels, which will be based on the lifetime value of your customers. You will be able to target the lookalike audiences of the most loyal and valuable customers, what leads to generating higher conversions and revenue.
Goal
Channel
Metricsmetric-conversion-rate,
metric-rpv,
metric-revenue
Maturity
Tagsuse-case-tag-customer-behaviour,
use-case-tag-strategic-insights
Available in Use Case Center
Costs per acquisition of new customers can skyrocket if the ads and targeting are left to run on their “free will”. With this use case, you will target customers who behave like your most valuable customers and spend your ad budget more efficiently and effectively.
"Informing lookalike audiences with similar data has yielded our clients up to +151% revenues and -38% cost-per-acquisition (CPA) for lookalike campaigns."
Explore more from our Use Case Library
Personalized Customer Journeys Lead To Better Customer Experiences
There’s a reason we’re trusted by 850+ customers worldwide