See All Use Cases

CLTV Based Lookalike Targeting for Paid Ads

This Use Case will create audiences for your paid media channels, which will be based on the lifetime value of your customers. You will be able to target the lookalike audiences of the most loyal and valuable customers, what leads to generating higher conversions and revenue.

Goal

Acquisition

Maturity

Advanced

Channel

Paid Media

Tags

Customer Behaviour, Strategic Insights

Metrics

Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

Available in Use Case Center

Costs per acquisition of new customers can skyrocket if the ads and targeting are left to run on their “free will”. With this use case, you will target customers who behave like your most valuable customers and spend your ad budget more efficiently and effectively.

“Informing lookalike audiences with similar data has yielded our clients up to +151% revenues and -38% cost-per-acquisition (CPA) for lookalike campaigns.”

Explore more from our Use Case Library

Web Personalization

Free Delivery Banner

Web Personalization

Interactive Post-Purchase Feedback Banner

Opt-in Restock Alert

Reactivation Campaign for ‘Lapsing’ and ‘Lapsed’ Subscribers

Omnichannel Welcome Flow

Web Personalization

Banner Notification for Customers with High Return Rates

Personalized Customer Journeys Lead To Better Customer Experiences

There’s a reason we’re trusted by 1,400+ brands worldwide