CLTV Based Lookalike Targeting for Paid Ads
This Use Case will create audiences for your paid media channels, which will be based on the lifetime value of your customers. You will be able to target the lookalike audiences of the most loyal and valuable customers, what leads to generating higher conversions and revenue.
Costs per acquisition of new customers can skyrocket if the ads and targeting are left to run on their “free will”. With this use case, you will target customers who behave like your most valuable customers and spend your ad budget more efficiently and effectively.