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Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

Industry: Home Goods

Veke is one of Finland’s fastest-growing online furniture retailers, serving home-loving customers nationwide through their ecommerce platform and five physical stores across Finland.

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Products

Loomi AI
Email Marketing
58
%
increase in revenue from automated campaigns
(2023 vs 2024)
32
%
increase in revenue from newsletters
(2023 vs 2024)
84
%
increase in website traffic
(2023 vs 2024)

Challenge

Veke wanted to expand its newsletter program and automate key marketing processes to fuel growth, but its existing platform couldn’t support these ambitions. The company needed a way to understand customer behavior at a deeper level and make data-driven decisions that would directly impact revenue.

The problem stack:

  • One-size-fits-all communication = missed engagement opportunities. The team was sending identical content to their entire CRM base, with no ability to tailor messages based on customer interests or behavior. This approach wasn’t sustainable for growth.
  • Limited segmentation and automation = reduced conversions and efficiency. Without proper tools to segment audiences or automate workflows, the marketing team couldn’t connect with customers at the right moments with relevant messages, leaving revenue on the table.
  • No visibility into newsletter performance = inability to scale personalization. The previous platform offered limited insights into how newsletter registrations and campaigns performed, making it impossible to optimize or scale personalization across channels.
  • Manual workflows = slow execution and missed opportunities. Time-consuming manual processes prevented the team from acting quickly on customer signals, causing them to lose momentum in their customer engagement strategy.

Solution

Bloomreach’s intelligent personalization platform, Loomi AI, gave Veke an all-in-one solution to centralize marketing operations, automate customer journeys, and personalize experiences based on real-time behavior.

What Changed

Unified platform = complete marketing control. Loomi AI-powered marketing automation combined analytics, A/B testing, automated triggers, CRM capabilities, and personalization in one place. This eliminated the need to manage multiple tools and gave Veke’s team a single source of truth for customer data and campaign performance. The user-friendly interface enabled quick adoption, while responsive support ensured a smooth implementation.

Behavior-based automation = relevant messaging at scale. Veke built a comprehensive lifecycle marketing strategy using behavioral triggers. Welcome and onboarding flows greeted new customers, while cart and browser abandonment campaigns recovered lost sales. Cross-sell and upsell automations increased order values, and retention and reactivation campaigns brought dormant customers back. Price drop, back-in-stock, and wishlist alerts kept customers engaged with products they’d shown interest in.

Data-driven personalization = stronger customer connections. The team created their own collection series to strengthen brand connection and added interactive quiz elements to personalize product recommendations. By combining customer data insights with segmentation capabilities, Veke could finally tailor communication based on individual customer interests and shopping behavior.

Here’s How It Worked

Example: Cart Abandonment Recovery Flow

  1. Customer adds items to cart → browses but leaves without purchasing
  2. Loomi AI triggers automated email sequence → first reminder sent within hours with product images and direct cart link
  3. Second touchpoint includes personalized cross-sell recommendations → based on browsing behavior and cart contents
  4. Final message adds urgency or incentive → recovered cart converts to purchase
  5. Customer data feeds back into system → future messages become even more relevant

Additional automation examples:

  • Welcome series introduces new subscribers to brand story and top collections
  • Browser abandonment captures visitors who viewed products but didn’t add to cart
  • Wishlist alerts notify customers when saved items go on sale or return to stock
  • Reactivation campaigns reengage customers who haven’t purchased in 90+ days

Implementation Snapshot

  • Time to first value: 1 month for initial setup with basic use cases (abandoned cart flows, newsletter web layers, welcome series)
  • Resources: Started with limited internal resources; built dedicated marketing automation and CRM team over two years to accelerate development and results
  • Support model: Responsive Bloomreach support team guided implementation and ongoing optimization
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Loomi AI has enabled us to build behavior-based automations that deliver significant results. In addition, we continuously gain valuable insights from customer data, which helps us create more relevant and effective marketing.

Matti-Jussi-Ketonen-1-1

Matti-Jussi Ketonen

Marketing Automation Specialist, Veke

Results

All results measured year-over-year (2024 vs 2023):

  • Revenue from automated campaigns increased 58% as behavior-based triggers activated customers at high-intent moments throughout their lifecycle.
  • Newsletter revenue grew 32% thanks to better segmentation, personalized content, and the ability to track and optimize performance across the subscriber base.
  • Website traffic jumped 84% driven by coordinated email campaigns, improved customer engagement, and data-enriched audience syncs to ad platforms.
  • Faster campaign execution as automation eliminated manual workflows, allowing the marketing team to scale personalization without proportionally scaling headcount.
  • Continuous optimization capability through A/B testing and analytics within the same platform, enabling the team to refine campaigns based on real customer behavior data.

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