Founded in 1993, Weird Fish is a lifestyle clothing brand that specializes in casual, high-quality apparel for men and women.
Offering products that are perfect for everyday wear as well as any outdoor adventure, the brand is committed to producing well-priced, well-made, and distinctive clothes that become instant, feel-good favorites.
As a growing retail brand, Weird Fish knew that reaching the right audience, with the right message, at the right time was crucial for long-term success.
Customer reengagement in particular was a key goal. Working in a competitive market, Weird Fish aimed to reengage shoppers with personalized campaigns, maximizing its revenue on key marketing channels and bringing shoppers back to the brand.
To make this hyper-targeted strategy a reality, Weird Fish needed all its customer data, channels, and campaigns to be completely in sync. It needed its entire marketing ecosystem to be fully connected, with a detailed understanding of its customer relationships and automation capabilities that could adapt its messaging to the real-time needs of its audience.
Bloomreach’s agentic personalization platform, Loomi AI, offered the perfect solution for Weird Fish’s goals.
With our platform’s comprehensive marketing automation capabilities and the know-how gained from Bloomreach Academy, the company built personalized campaigns across its most revenue-driving channels, fueling these efforts with up-to-the-minute customer data to reengage a receptive audience.
Using Loomi AI-powered ad audience targeting, Weird Fish connected its entire marketing tech stack, gaining the ability to automatically send important events, such as purchases or leads, directly to Google Ads and Facebook Ads.
With real-time data fueling its ad campaigns, Weird Fish can target customers that have shopped with the brand in the past, tailor its messaging to these shopper’s preferred products and behaviors, and inspire them to make their next purchase.
Plus, Loomi AI empowers the company to apply these same tactics to its email campaigns. With strategic, automated workflows like the brand’s price drop email campaign, Weird Fish now efficiently targets customers with messaging that is mostly likely to resonate.
Loomi AI actively manages and logs any changes in customer relationships, monitoring real-time customer data to trigger and populate these emails with the product that the customer browsed and the reduced price, all without the need for Weird Fish’s marketing team to manually create individualized messages.
The results speak for themselves. With Bloomreach, we can refine every campaign to maximize customer engagement and revenue. It helps us better understand our data and what we can do next to optimize.
With a Loomi AI-powered strategy focused on timely customer interaction, Weird Fish has achieved incredible results.
The brand’s price drop email campaign has proven to be one of its most lucrative marketing efforts, generating over £500k in revenue in 2024. With ongoing testing and optimization, it has become a key part of Weird Fish’s conversion strategy and inspired further experimentation with personalized, automated campaigns.
Creating streamlined ad audiences has also produced great results. During the Spring and Summer of 2024, Weird Fish saw a 20% increase in Google and Facebook ad revenue, significantly increasing return on ad spend (ROAS) and repeat purchases.
These automated, real-time wins have become guiding principles in Weird Fish’s marketing strategy, empowering the brand to leverage its customer data to its full potential.
To learn more about Weird Fish’s wins with Bloomreach, check out our customer success story on the Bloomreach Blog.
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