All Case studies

Rapha Racing Sees +31% Purchase Events from Facebook Ads With Bloomreach’s Conversions API

Story Behind the Brand

Rapha Racing is getting a more accurate picture of its Facebook Ads performance with the ability to see 31% more purchase events in Facebook Ads Manager.

Rapha Racing makes the world’s finest cycling clothing. For 15 years, these products have redefined comfort, performance, and style for cyclists from absolute beginners through to WorldTour professionals.

31
%
more purchase events seen in Facebook Ads Manager thanks to Facebook Conversions API

Challenge

The rising costs of paid advertising are a serious issue in today’s market. And what many companies have realized is that third-party cookie limitations play a part in that. Not only do ad networks (e.g. Facebook Ads) get less data to use for optimization, the number of conversions in the reporting user interface has also taken a big hit.

That means Facebook Ads might be more effective than you think based on the data you’re seeing. Which means that if you pull the budget and put it in a different channel, your numbers might get even worse.

Talk about confusion and uncertainty.

Recommended Products

Bloomreach Engagement

Create personalized email, SMS, web, and mobile campaigns from a single platform.

Ads and Retargeting

Reduce CAC on popular ad platforms with your existing data.

Solution

This is the situation Rapha recognized and worked to remedy with Bloomreach Engagement, which is hosted on the Google Cloud Platform (GCP). The performance marketing team at Rapha wanted a solution that would help regain the data quality that was lost.

The implementation of Facebook Conversions API with Bloomreach is lightning fast. Rapha implemented it in one hour. Rapha was ready, knew what to do, and that resulted in the immediate sending of events to Facebook.

The new implementation also allows Rapha’s marketing team to track new conversion events in no time and without the hurdles connected to the standard pixel implementation.

With Bloomreach and a few clicks, Rapha can start sending any already tracked events through Conversions API. This allows all relevant customer actions to be seen directly in Facebook Ads and it allows Rapha to get a clear picture of the engagement and ROI Facebook campaigns are driving.

We’re excited to see the performance of our Facebook Ads more clearly. A clear and full view of performance delivered via our marketing spend is more important than ever, and this integration will play a key role in decisioning around how we allocate our media spend. As always, Bloomreach has been a responsive and trusted partner in helping us get more out of our marketing budget.

5fef4316-d9f4-4f4c-b9d0-0e955501c9e2

Lee Hirst

Digital Marketing Manager, Rapha Racing

Results

After all was said and done, Rapha saw a 31% increase in successfully tracked purchase events. This means the pixel-based tracking was able to see only two in three purchases that took place on Rapha’s website.

Share with Your Community

Copied!
Featured Use Cases

Use Cases That Could Help

Experience Limitless Marketing for Yourself in 30 minutes

With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.

cta-section

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.